Captify has appointed Megan McElderry as its new Commercial Director.
She joins the real-time audiences and insights provider in the newly created role and will oversee sales and client service teams.
McElderry will also leverage her experience in ad tech and sales strategy to deliver for Captify’s growing client base while also exploring growth opportunities.
She brings nearly 20 years of media industry experience to the role, having guided teams across Australia and the UK.
McElderry joins from digital advertising platform, GumGum, where she was the NSW Sales Leader, managing all major agency holding group clients and revenue.
Her previous roles include Yahoo, starting as Agency Sales Manager in the UK, before taking on a Group Sales Manager role in Australia, spearheading partnership growth and delivering national partnership goals.
She also managed major agency holding group accounts at Verizon Media, promoting the adoption of Yahoo products, while also collaborating with Seven West Media to deliver integrated, multi-channel campaigns.
Jaclyn Hadida, Captify Managing Director for Australia, said: “Megan’s appointment is pivotal in driving a truly unified approach that harnesses the collective strength of our sales and client service teams, all working seamlessly towards Captify’s north star of growth, expansion and relentless innovation within the dynamic data and adtech ecosystem.
“With Meg’s exceptional, hands-on experience and her unwavering commitment to leading from the front, she not only cultivates deep, trusted relationships across the market but also brings sharp, strategic foresight to unlock new avenues for commercial growth.
“Her passion for elevating talent and fostering professional development will be instrumental in building high-performing teams that set the benchmark for excellence in our industry.”
McElderry said of her new role: “I am excited to join the Captify team as it continues to deliver exceptional client outcomes through innovative media solutions.
“As someone who is passionate about connecting and inspiring people, cultivating lasting relationships and fostering an inclusive team culture, I’m looking forward to leading Captify’s sales and client services team, continuing to take the business from strength to strength.”
Top image: Megan McElderry