Branding agency Principals is marking its 30th year by giving one purpose-led Australian organisation $30,000 worth of branding services to an organisation ready to use its brand to create positive change.
The agency’s branding services can be used for design, insights, strategy, employer brand or brand voice. This offer is for an organisation ready to use its brand to create positive change.
The giveaway is open to any brand, big or small, that aims to make the world better, from tackling social inequality to improving education or rethinking cities.
Hamish Cargill, Principals Director, said: “At Principals, we believe in the power of brand to impact positive change.
“After three decades in the game, we want to put that belief to work by backing an organisation doing something good with a generous donation of our time and expertise.”
Principals Strategy Director and Principal Moensie Rossier added: “We’re big believers that brands do better when they do good. We’re excited to help bring that to life for one Australian organisation.
“You don’t need to have a flashy website or a PR team. Just a bold idea, and a reason why brand can help you get there.”
Organisations can enter by submitting a short explanation about how their brand is a force for positive change and what they hope to achieve with Principals’ support.
Entries will be judged by a panel led by Principals founder Wayde Bull and senior members of the Principals team from strategy, design, voice and client leadership.
Principals has worked with many purpose-driven clients, including Australian Red Cross Lifeblood, MTC and The Darwin Challenge and aims to deliver thoughtfully tailored work to build a better brand, and a better business.