24 Hour Business Plan (24HRBP) has appointed Vijay Solanki as Senior Advisor, marking a strategic push into the not-for-profit (NFP) and health sectors.
The announcement coincides with a new partnership between 24HRBP and Matchmore, an organisation connecting NFPs with donors and pro-bono services.
Solanki, who previously served as CEO of the Interactive Advertising Bureau (IAB) Australia and held roles at Unilever, Philips and Shazam, joins 24HRBP to help mission-driven organisations develop focused strategies with speed and clarity. His longstanding professional relationship with 24HRBP founder Andrew “Billy” Baxter underpins the move.
“I’m energised by the opportunity to help NFP leaders scale their impact through strategic clarity,” said Solanki. “Strategy doesn’t need to take months — in sectors like health and social impact, it simply can’t afford to.”
Baxter, who has delivered more than 200 strategic plans through 24HRBP and has held board roles across several NFPs, said Solanki’s appointment responds to a growing demand for agile strategic support.
“Not-for-profits face the same strategic challenges as startups and corporates including limited resources, high stakes, and the constant pressure to deliver impact.” Baxter said. “That’s why we’re excited to welcome Vijay to our team. Together we can help our NFP partners and purpose driven organisations develop practical and manageable business and marketing plans that supercharge their impact,”
The consultancy’s collaboration with Matchmore aims to extend access to strategy services across a network of over 500 NFPs. Matchmore Co-Founder Steve Hirst said the partnership will enable organisations to access “rapid, high-quality strategy that boosts both effectiveness and efficiency.”
Steve Hirst, Andrew “Billy” Baxter, Vijay Solanki.
24HRBP differentiates itself from larger firms by offering a workshop-led model that delivers clear, executable business and marketing plans in 24 hours. Clients to date have included UNICEF, Gowrie NSW, and Canteen.
Solanki said the goal is to create alignment across leadership teams and simplify decision-making. “Every impactful organisation deserves a clear, focused plan — and the confidence to execute it. That’s what 24HRBP delivers, and it’s exactly what the sector needs right now.” he said.
Solanki’s appointment and the partnership with Matchmore are effective immediately.
Top image: Andrew “Billy” Baxter, Vijay Solanki, Steve Hirst