Radio talent management company Connected, which launched last year, has rebranded as Marchmedia.
Former Austereo CEO Brad March runs the business that oversees the careers of radio talent including Jackie Henderson from ARN Sydney’s KIIS 106.5 breakfast program The Kyle & Jackie O show. The business also has on its books triple j’s new national breakfast show hosts Ben and Liam plus Robin Bailey from SCA’s Triple M Brisbane’s Ed Marto and Robin breakfast show. Another client is Ryan Jon from Hit 104.7 breakfast Canberra who also hosts 2Day FM weekends.
March, who has identified, developed and managed some of Australia’s most successful radio talent, said, “Marchmedia is a boutique company managing only a small number of select radio talent.”
Asked about how big he would like to grow the business, March told Mediaweek: “We intend to stay fairly small but will take on the right talent as they come along, people whose main focus is on careers in key radio shows.”
Some of his clients do have ambitions beyond radio too though: “Some of our talent already do TV and live work and yes we pursue television, online and other opportunities for them.”
Among the Marchmedia clients, both Jackie Henderson and Robin Bailey worked alongside March when he was programming and then running Austereo.
Some broadcasters chose to manage themselves, but March explained to Mediaweek what he can offer: “Smart, savvy talent can manage themselves, but we help them with advice, contacts, direction, career strategy and contract negotiation. It’s a very collaborative approach.”