Producing Australian dramas that strike a balance between speaking to international audiences while maintaining a palpable Aussie identity is the focus for Werner Film Productions, the outfit recently acquired by BBC Studios.

“The Newsreader has been a big success for us, and we have sold to more than 80 territories while performing extremely well in Australia,” Jo Werner, company director at Werner Film Productions told Mediaweek. 

“We’re trying to make stories that are specific to Australia, but universal in theme, and we hope that specificity makes distinctiveness in the market.

“In the case of The Newsreader, we’re not pretending to be an American show. We’re being a grounded Australian show and I think the quality of the storytelling is what has translated to international appeal.”

BBC Studios Productions Australia announced the acquisition of the independent production company last week.

Werner Film Productions specialises in the development of original drama series including The Newsreader for ABC, which was also broadcast on the BBC, and Surviving Summer for Netflix. 

The deal will provide Werner Film Productions with the backing to grow its production of drama series for Australian and global audiences.

Kylie Washington, general manager and creative director of BBC Studios, said that Australia’s production landscape provides content that speaks to Australians, but there is challenge involved. 

“We’re making content for Australian linear television, but we’re also making content for the streamers,” she said.

“I have these conversations regularly when we are looking at scripting. More recently, we were planning the opening piece to camera on the new series of Top Gear Australia, which has been commissioned for Australia [launching on Paramount+ in May], but it is going global.

“The questions that arose were who is our audience? How are we talking to them? How are we landing it here for an Australian audience, but also for someone overseas? How an international viewer is going to receive a certain piece of Australian content is important to us.”

Both Werner and Washington agree that for a story to land for both an Australian viewer and an international viewer, it has to be grounded in an Australian context.

“At Werner, I think we make grounded drama and it’s a distinctive thing for us. We make our stories and characters grounded because I think Australian audiences have a high bullshit metre,” Werner said.

“If we were doing a political drama in Canberra where everyone is talking like they are high-flying spies, our audience would call bullshit in a second. Knowing that that’s part of our culture, it seeps into the way we tell our stories, and I think it’s a good thing.”

Surviving Summer

This year, the federal government will introduce a bill that implements content quotas for streaming services to reinvest in the local industry. Free-to-air networks already deal with local content quotas.

“It’s integral that we have the continual support for telling Australian stories, our industry just won’t survive without that,” Washington said, speaking on the proposed legislation.

“We’ve seen that when quotas are in place, in other countries, it works, so we’re hopeful that we will also be in that same position come July 1.”

Werner Film Productions is currently in production on the third series of The Newsreader, which has won multiple awards, including 10 AACTAs and two Logies. It ranked fourth in Variety’s list of the best international TV shows of 2022, while teen surfing drama Surviving Summer’s second series spent two weeks in Netflix’s global top 10. 

Mediaweek has recruited the industry’s best of the best to judge this year’s Next of the Best Awards. Entries close next week, on Tuesday 2 April, and entry is free.

The Next of the Best Awards celebrate the leaders of today and tomorrow – those who are shaping the advertising, media, and marketing landscape.

This year, Mediaweek has removed the age-based criteria and will now will recognise individuals across the media, marketing, and advertising landscape who demonstrate influence and leadership skills in driving the industry forward – whether through innovative thinking, new approaches to content, driving culture, pushing boundaries, or providing inspiration to others.

In alphabetical order, here is the full Next of the Best Awards judging line-up:

Laura Aldington, co-founder at Supermassive
Mat Baxter, former CEO at Huge
Jasmin Bedir, CEO at Innocean
Nick Behr, founder and CEO at Kaimera
Nicole Bence, chief commercial officer at NOVA
Paul Blackburn, director commercial data, video and product at News Corp 
Lara Brownlow, head of channel sales and partnerships APAC at LinkedIn 
Sam Buchanan, CEO at Independent Media Agencies Australia (IMAA)
Rochelle Burbury, principal at Third Avenue Consulting
Suzie Cardwell, chief data officer at Nine
Nikki Clarkson, chief marketing officer at SCA
Jo Clasby, director of sales, publishing at Nine 
Samantha Cooke, head of product marketing APAC at Samsung Ads 
Pia Coyle, managing director Sydney at PHD 
Alex Derwin, chief creative officer at BMF 
Liana Dubois, chief marketing officer at Nine
Lindsey Evans, partner at Special Group
Chris Freel, group director sales at oOh!media 
Pauly Grant, chief people officer at Publicis Groupe
Carly Heaton, head of scripted at Fremantle Australia
Melissa Hopkins, chief marketing and audience officer at Seven
Venessa Hunt, director of commercial strategy and growth at ARN 
Henry Innis, co-founder and CEO at Mutinex
Scott Laird, chief people officer at GroupM
Thierry Lalchere, founder at TLC HR Consulting
Corey Layton, head of digital audio at ARN
Gai Le Roy, CEO at IAB
Michelle Lomas, founder at Xtrordinate
Murray Love, consultant at Audience Research
Vanessa Lyons, CEO at ThinkNewsBrands
Paul MacGregor, director of strategy and marketing at Val Morgan
Sophie Madden, CEO at Media Federation of Australia (MFA)
Anna Magliano, head of client services at Kaimera
Ryan Menezes, CEO at GroupM Nexus
Rowena Millward, co-founder and principal at MacMORGAN
Wendy Moore, group general manager, lifestyle at Foxtel Group 
David Mott, CEO and managing director at ITV Studios Australia
Kirsty Muddle, CEO at Dentsu Creative ANZ
Anelida Pardini, director of client services at Annalect 
Hannah Sturrock, national head of engagement at Advertising Council Australia (ACA)
Renee Sycamore, executive general manager at NewsAmp, News Corp
Jason Tonelli, CEO at Zenith
Peter Vogel, CEO at Wavemaker 
Chris Walton, managing director, Sydney at Nunn Media
Sian Whitnall, co-CEO at OMD
Adele Wieser, executive technology council chair at IAB Australia 
Darren Woolley, CEO at TrinityP3 and editor-at-large at Mediaweek
James Young, regional director ANZ at Pubmatic
Julia Zaetta, editor-in-chief at Harris Farm Market Magazine
Peter Zavecz, managing director Victoria and Tasmania publishing at News Corp

The Next of the Best Awards categories span all areas of the media, advertising and marketing industry, including ad tech, audio, creative agency, data and research, marketing, media agency, new business, sales, social media, TV, PR and publishing.

There are also awards recognising people driving culture within their organisations, and the change-makers and overall leaders.

The awards will be presented at a ceremony on 13 June 2024 at the Ivy Ballroom.

Click here for more information, and get your entries in by Tuesday 2 April.

There have been a chain of editorial leadership movements at Guardian Australia, headlined by David Munk moving from his role as deputy editor into a senior managing editor role.

His former role of deputy has been split in two, and is now shared by Patrick Keneally – who moves from national news editor-  and Gabrielle Jackson, who moves from associate editor, audio, and visual.

Former deputy news editor Josephine Tovey has been promoted to national news editor. Julian Drape has been appointed deputy national news editor, moving from his former role of associate editor. Sam Strutt becomes associate news editor for Queensland.

Jackson is being replaced by Bridie Jabour, who becomes associate editor, audio and visual after a promotion from her previous role as opinion editor. The move is cited as the reason that her podcast, Cool Story with Bri & Bridie – hosted alongside author and journalist Bri Lee – has come to an end. 

In turn, previous deputy opinion editor, Svetlana Stankovic, has been promoted to Jabour’s old position of opinion editor.

Lenore Taylor remains editor. The moves come off the back of February’s news that Guardian Australia had appointed Karen Middleton as political editor. She took over the role from Katherine Murphy, who joined the staff of prime minister Anthony Albanese.

Middleton has covered federal politics for over 30 years as a reporter, analyst, and commentator. She joined the Guardian from The Saturday Paper, where she had been chief political correspondent for the past eight years. Prior to that, she was chief political correspondent for SBS and political editor for The West Australian.

Murphy worked in the Canberra parliamentary press gallery since 1996 for the Australian Financial Review, The Australian and The Age. She joined The Guardian Australia starting as deputy political editor before moving up to political editor in 2016.

See Also: Guardian Australia appoints a new political editor as parent company issues profit warning

oOh!media has created a specialised team dedicated to enhancing advertising engagement within airport and office environments, led by group sales director Chris Freel and executive group director – product strategy Bel Harper.

Tailored specifically for the business and professional demographic, the 15-strong team will collaborate with agencies and advertisers to leverage oOh!’s portfolio of airport and office out of home assets. 

An oOh! study looking into Australian work and travel habits revealed that 62% of business professionals spend three to five days per week in office settings, while C-suite executives allocate an average of 78% of their working week to office environments (equivalent to 3.9 out of 5 days). Additionally, 96% of professionals engage in business travel, with 85% of senior managers opting for air travel for work purposes.

Over the past year, oOh! has renewed contracts for more than 100 premium office towers nationwide, securing agreements with names such as Brookfield Partners, Walker Corporation, and Investa. 

As air travel rebounds to surpass pre-pandemic levels, oOh!’s work across the airport national network includes all domestic Qantas Club, Business, and Chairmans Lounges, as well as Qantas in-flight entertainment and onboard Wi-Fi services. oOh! has made investments in enhancing its Qantas Lounge assets nationwide, including the ‘Queen Victoria,’ one of the largest airport billboards in the Southern Hemisphere.

Speaking to the creation of the new team, Harper said: “We know that travellers have more free time and attention at the airport and are more likely to be in a purchasing mindset. By connecting the advertising messaging from office to airport to inflight makes that proposition even stronger.” 

Freel added that the study shows senior executives are back in the office and actively flying for business, which presents an opportunity for brands to connect with people on their travel journeys.

“By creating a unified team of specialists, we will bring our experience and expertise for agencies and advertisers and drive greater returns on marketing investment,” he said. 

See Also: First bus shelter installation marks beginning of oOh!media’s Woollahra expansion

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Top Image: Chris Freel and Bel Harper

The Seven Network has unveiled Cricket Australia’s International Cricket Schedule for the 2024-25 season, including the Men’s Test Series against India and the Women’s Series against New Zealand, India, and England. 

Managing director of Seven Melbourne and head of network sport, Lewis Martin, said: “An epic 2023-24 summer was the perfect set up for the next two massive summers of cricket, live and free on Seven and, for the very first time, 7plus.

“In what will be a huge game changer for the sport, Seven will launch the Summer of Cricket on 7plus, on Thursday 19 September when the Women’s T20 side face New Zealand, giving all Australians live and free digital access to the nation’s favourite summer sport, all summer long.

“Then, from Friday 22 November, we will see the best men’s teams in the world face off, with five Tests between Australia and India, kick-started by an epic West Test at Perth Stadium, and culminating in the traditional New Year’s test at the SCG from Friday 3 January 2024.

“The 2024-25 summer will also deliver the biggest women’s cricket season to date, when Australia hosts two epic international series against New Zealand and India, all before our nation’s most decorated team face arch-rival England in the Women’s Ashes on home soil.”

Seven’s 2024-25 Summer of Cricket:

CommBank Women’s T20I Series v New Zealand
Thursday 19 September: Great Barrier Reef Arena, Mackay
Sunday 22 September: Great Barrier Reef Arena, Mackay
Tuesday 24 September: Allan Border Field, Brisbane

CommBank Women’s ODI Series v India
Thursday 5 December: Allan Border Field, Brisbane (D/N)
Sunday 8 December: Allan Border Field, Brisbane (D)
Wednesday 11 December: WACA Ground, Perth (D/N)

CommBank Women’s Ashes ODI Series
Sunday 12 January: North Sydney Oval, Sydney
Tuesday 14 January: Junction Oval, Melbourne
Friday 17 January: Bellerive Oval, Hobart

CommBank Women’s Ashes T20I Series
Monday 20 January: SCG, Sydney
Thursday 23 January: Manuka Oval, Canberra
Saturday 25 January: Adelaide Oval, Adelaide

CommBank Women’s Ashes Test Match
Thursday 30 January – Sunday, 2 February: MCG, Melbourne

NRMA Insurance Men’s Test Series v India
22 to 26 November: Perth Stadium, Perth
6 to 10 December: Adelaide Oval, Adelaide (D/N)
14 to 18 December: The Gabba, Brisbane
26 to 30 December: MCG, Melbourne
3 to 7 January: SCG, Sydney

See also: The Nightly team gets full support from James Warburton and Seven West Media team

Adobe has engaged Accenture to co-develop industry-specific solutions using Firefly, building on the 20-year-long relationship between the two parties. Adobe announced the launch of Firefly, its family of creative generative AI models, in September last of year following a six-month beta.

Its foundational generative AI models for images, text effects, and vectors support text prompts in over 100 languages, enabling users globally to create personalised content at scale, and accelerate the transformation of content supply chains.

Firefly’s capabilities have since been integrated into creative workflows across Adobe Creative Cloud, Adobe Express, and Adobe Experience Cloud.

See also: Adobe unveils Firefly Generative AI models and web app

The move comes at a time when 97% of business leaders expect generative AI to be transformative for their company and their industry, according to Accenture research. However, only 31% of organisations report investing “significantly” in generative AI initiatives.

“Businesses have an unprecedented opportunity to leverage generative AI to deliver truly personalised experiences that connect with their customers,” said David Wadhwani, president of digital media business at Adobe.

Under the arrangement, Accenture will integrate Firefly custom models into the marketing services offered by its tech-powered creative consultancy arm, Accenture Song, with an initial focus on the retail and consumer goods, automotive, financial services, and health industries.

The effort aims to equip clients with the industry-specific insights required to train bespoke models in Adobe Firefly using its proprietary data and brand guidelines. At the same time, the focus is on leveraging Accenture’s data and AI engineering capabilities.

“Organisations, including Accenture, are moving from generative AI experimentation to implementation and value realisation,” said Jill Kramer, Accenture’s chief marketing and communications officer.

“For us, that means using generative AI tools that allow our marketing professionals to generate content using our brand assets in a safe and closed environment. This will allow us to confidently accelerate the development of production-ready materials.”   

See also: ‘We just had too many clients asking’: Mark Green on three year acquisition ‘courtship’ for The Lumery

The DuluxGroup master media account is up for pitch. 

The company, which includes brands such as Dulux, Selleys, Yates, Cabot’s, B&D and British Paints, confirmed that it is undertaking a closed-door evaluation of its media strategy, planning and buying services as the current contract period with its current provider comes to an end.

OMD is the current incumbent of the account and has managed its strategy, planning and buying across all channels for more than thirty years.

A DuluxGroup spokesperson said: “In fairness to all potential vendors, we are committed to strict confidentiality throughout this review process.
 
“We anticipate finalising our assessment in early May, at which point we will provide more information.”
 
The account, which was run out of Melbourne, was last up for review in 2020 and reappointed to the OMG agency.

At the time, the then-CEO of OMD Australia, Aimee Buchanan, said: “DuluxGroup and their iconic brands have been a part of the OMD family for over thirty years. 2020 saw a home improvement boom unlike never before and we are delighted to continue to partner with DuluxGroup at such a crucial time for their business.”

DDB Melbourne manages DuluxGroup’s creative account. 
See also: OMD Australia names Brian Cronk as chief product officer and promotes James Rawlings and Lisa Leach
 
OMD took out the top spot in the COMvergence global new business barometer from January to September of 2023. The agency outranked other agencies with a total new business value of +$1.4 billion, as a result of its largest number of new client wins ($1.5 billion), including Beiersdorf, Bimbo, Uber, and Under Armour.

QMS has entered into a partnership with Samba TV. This collaboration aims to enable advertisers to broaden the reach and effectiveness of their TV campaigns through digital out-of-home (DOOH) platforms.

Through this partnership, QMS will utilise Samba TV’s first-party TV viewership and advertisement exposure data, captured at a granular postcode level. The data will be integrated into QMS’ Q-Data platform, facilitating the selection of DOOH inventory that complements TV reach within specific postcode areas. 

Advertisers using direct IO bookings will have access to a new approach for enhancing campaign reach. By incorporating DOOH placements in postcode areas characterised by either under or over-exposed TV viewership, advertisers can optimise the impact of their campaigns.

QMS strategic sales director Adrian Venditti said that while TV is a powerful tool for expanding reach, and continues to play a major part in media strategies, “growing viewership fragmentation poses new challenges for advertisers striving to connect with desired audiences across screens and platforms.

“The QMS and Samba TV partnership tackles this challenge by bringing together data and technology across two of the most impactful platforms in TV and DOOH.”

He continued, saying the partnership allows clients that have historically leaned on TV to deliver most of their reach to add DOOH to their omnichannel strategy. 

“In essence, it’s about combining two broadcast channels to deliver maximum audience reach and campaign effectiveness,” he said.

Samba TV Australia managing director Yasmin Sanders added: “As the only independent first-party TV data provider in Australia, and the first to provide comprehensive TV data to plan and target DOOH, we’re excited to partner with QMS to empower advertisers with a compelling solution that extends audience reach across two highly impactful media channels.”

QMS recorded a 20% audience increase in February compared to January this year, and a 6% rise in the 2023 average across the City of Sydney’s 33 suburbs as a result of Taylor Swift’s tour, the Lunar New Year, and the Sydney Gay and Lesbian Mardi Gras Festival.

–

Top Image: Adrian Venditti and Yasmin Sanders

Brand experience agency Amplify has announced the promotion of Sonja Stindl to the new role of general manager and hired Ben Somers as partnerships director, among a slew of new hires.

Stindl, formerly head of talent, has three years of experience at Amplify and previously held a senior talent management role at MaxConnectors. She will oversee people, finance, and legal matters, working closely with co-founders Alex Reid and Tom Maynard.

Stindl said: “It’s an exciting time to be part of the creator industry, and Amplify is leading the charge with the best content creators and clients in the business as well as our passionate team driving it all behind the scenes. I look forward to working with Alex and Tom to solidify our offering in Australia and prepare for our next growth phase.” 

Somers returns to Amplify after a brief stint at TikTok. With prior experience in Amplify’s campaigns team, he will now spearhead the newly-established partnerships division with a focus on driving new business and fostering connections with clients across business teams.

“Returning to Amplify and leading this new partnerships division is a really exciting move for me,” he said.

“As a business, we’re growing from strength to strength and the aim of this new team is to drive connections – internally and externally – to meet the needs of our clients beyond traditional campaign structures.”

Jess Hill is also joining the company as senior campaign manager from Puig, where she previously worked across Jean Paul Gaultier and Carolina Herrera. Ryan Paturzo, who was previously at Buzzfeed for six years, has been appointed as account director for the production team, and Jyothi Krithivasan rounds out the new hires, taking up a role as partnerships and marketing coordinator. 

See also: Amplify unveils anti-surveillance suit to safeguard Santa’s journey this Christmas

Canva has announced the acquisition of Affinity, a creative software suite for professional photo editing, illustration, graphic design, and page layout in a bid to bolster its visual communication tools offering.

Cliff Obrecht, Canva’s co-founder and COO, said investing in strategies that enhances the company’s B2B offering was imperative to the company’s future.

“Visual communication is now ubiquitous in the workplace,” said Obrecht.

“From sales and marketing, to brand and creative teams, the need to create effective and engaging visual content is on the rise.

The decision follows Canva’s substantial growth last year, during which it reported 60 million people joined the platform. The Australian-led graphic design start-up, which celebrated its 10th anniversary last year, has amassed a total user base exceeding 175 million across 190 countries.

Its community has collectively produced over 20 billion designs – the equivalent of 280 designs every second, 16,000 every minute, or 1 million each hour.

Fuelling its user expansion, Canva introduced a range of new products in 2023, including its AI offering, the Magic Studio tool, which garnered significant attention, being utilised over 4 billion times and earning recognition from Apple with second place for AI app of the year. 

See also: Canva reports biggest year of growth adding 60 million users to hit 170 million

Uber Australia’s advertising division has expanded its leadership team with the additions of Julia Edwards and Shalyce McLean.

Edwards will lead the advertising division’s strategic verticals and CPG team across Australia and New Zealand, reporting to Michael Levine, head of advertising.

She will craft the advertising business’ product proposition tailored for the ANZ market, and ensure clients understand Uber’s advertising tools.

Julia Edwards

Edwards said she was looking forward to empowering the brand’s partners to leverage everyday moments to connect with Uber’s audience in meaningful and intentional ways.

She added, “Uber advertising helps power people’s lifestyles, connecting brands and consumers authentically in the moments that matter as they navigate the real world.”

McLean will step into the role of agency lead for Uber’s advertising offering, overseeing the platform’s advantages and promoting them to agency partners and clients.

Shalyce McLean

McLean said she was looking forward to working with the advertising team on driving “mutually beneficial and sustainable growth” for agencies, clients, and the industry.

She noted that she was looking forward to scaling the brand’s offering to be “intensely compelling for the Australian and New Zealand market.”

“Uber is a business that acutely understands how people move and eat and recognises the value advertising and media agencies offer,” she added.

Michael Levine, head of advertising for Uber ANZ, welcomed both to the team and called their experience and leadership skills “invaluable” as Uber’s advertising arm grows across Australia and New Zealand.

“Equipping our team with a dedicated strategic focus on our vertical offerings and relationship with CPG brands, alongside a new lead that focuses on developing and building a stronger relationship with agencies locally,” he said.

“I am excited by the expanded opportunity to showcase the capabilities of our advertising surfaces to help brands and marketers look for innovative ways to engage with their consumers.”

Nick Sargent

The appointments come at a time of rapid growth for Uber’s advertising business over the last year. Uber appointed Nick Sargent, head of enterprise restaurants, as part of the division’s leadership, and launched several new advertising products in the region, including Uber Journey Ads with video, Sponsored Items across Uber Eats, Post Check-out video ads, playable ads, and more.

Last month, Mediaweek revealed Nicole Bardsley was departing Cashrewards as its CMO to become head of marketing at Uber, Uber Eats, and Uber Car Share ANZ.

See also: Uber snares Nicole Bardsley as head of marketing

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Top image: Nick Sargent, Shalyce McLean, Michael Levine and Julia Edwards

TV Report March 26, 2024:

Nine TV Report

Gordon Ramsay’s Food Stars

Nine’s evening began with the season premiere of Gordon Ramsay’s Food Stars.

Gordon Ramsay and businesswoman Janine Allis in the first episode were on the search for Australia’s most exciting food and drink entrepreneurs.

Arriving via an executive jet and as they disembark, the duo were greeted by aspiring contestants and hundreds of their family and friends. One by one in a nearby hanger, contestants pitched their concepts to Gordon and Janine, in the hope of fulfilling their dreams and securing a place on the team of their dream investor.

From wildly spicy sauces, to edible coffee cups, vegan baked goods and collagen tea, Gordon and Janine selected seven potential food stars each to form their teams for the season.

A Current Affair

Over on A Current Affair, the program met with an asylum seeker family who could be forced to close their kebab shop of 11 years as their working rights are stripped and the program tested out produced from online retail giant Temu. 

Seven TV Report

Kitchen Nightmares

Over on Seven, Chef Ramsay went to transform Max’s Bar & Grill before it was to late for the divorced owners’ business.

Home & Away

Before Kitchen Nightmares was Home & Away as Bree caused a scene, Eden got suspicious and Levi cut it close.

10 TV Report

The Project

The Project on 10 looked into the HECS debt petition, Boeing’s fall from grace and welcomed Zendaya, Mike Faist & Josh O’Connor to the show to promote their new film, Challengers.

I’m A Celebrity… Get Me Out Of Here!

On 10’s I’m A Celebrity, Candice, Stephen and Tristan revealed some secrets in the jungle while Skye Wheatley attempted to tunnel out of camp. 

ABC

7:30

On 7:30, the program looked into how Australian companies are being used to shift millions of scam funds and investigated how the pricing practices used by both airlines and airports are under the microscope. 

SBS

Who Do You Think You Are? Aus

Last night’s episode of Who Do You Think You Are? Aus welcomed actor, comedian and author David Walliams as he uncovered his paternal great-grandfather’s prolonged and traumatic experience on the battlefields of WWI. 

Monday 25th Mar 2024: VOZ Total TV Ratings Overnight Top 30 – Programs ranked on reach

Total People TV Ratings

Nine’s Married at First Sight recorded a total TV national reach of 2,554,000, a total TV national audience of 1,599,000, and a BVOD audience of 353,000.

Nine’s A Current Affair recorded a total TV national reach of 1,786,000, a total TV national audience of 1,081,000, and a BVOD audience of 89,000.

Seven’s Australian Idol recorded a total TV national reach of 1,837,000, a total TV national audience of 955,000, and a BVOD audience of 69,000.

Also on Seven, Home & Away recorded a total TV national reach of 1,359,000, a total TV national audience of 829,000, and a BVOD audience of 80,000.

10’s airing of I’m A Celebrity… Get Me Out Of Here! recorded a total TV national reach of 1,277,000, a total TV national audience of 565,000, and a BVOD audience of 53,000.

See Also: TV Report March 25, 2024: Dylan Wright crowned the winner of Australian Idol during epic Grand Finale

People 25-54

Nine’s Married at First Sight:
• Total TV nation reach: 1,114,000
• National Audience: 760,000
• BVOD Audience: 229,000

Nine’s A Current Affair:
• Total TV nation reach: 598,000
• National Audience: 319,000
• BVOD Audience: 53,000

10’s I’m A Celebrity… Get Me Out Of Here!:
• Total TV nation reach: 546,000
• National Audience: 270,000 
• BVOD Audience: 33,000

Seven’s Australian Idol:
• Total TV nation reach: 560,000
• National Audience: 275,000
• BVOD Audience: 38,000

Seven’s Home & Away:
• Total TV nation reach: 402,000
• National Audience: 254,000
• BVOD Audience: 46,000

People 16-39

Nine’s Married at First Sight:
• Total TV nation reach: 558,000
• National Audience: 378,000
• BVOD Audience: 148,000

Nine’s A Current Affair:
• Total TV nation reach: 273,000
• National Audience: 133,000
• BVOD Audience: 30,000

10’s I’m A Celebrity… Get Me Out Of Here!:
• Total TV nation reach: 237,000
• National Audience: 117,000 
• BVOD Audience: 22,000

Seven’s Australian Idol:
• Total TV nation reach: 224,000
• National Audience: 111,000
• BVOD Audience: 20,000

Seven’s Home & Away:
• Total TV nation reach: 170,000
• National Audience: 107,000
• BVOD Audience: 27,000

Grocery Shoppers 18+

Nine’s Married at First Sight:
• Total TV nation reach: 2,003,000
• National Audience: 1,282,000
• BVOD Audience: 284,000

Nine’s A Current Affair:
• Total TV nation reach: 1,397,000
• National Audience: 861,000
• BVOD Audience: 72,000

10’s I’m A Celebrity… Get Me Out Of Here!:
• Total TV nation reach: 962,000
• National Audience: 427,000 
• BVOD Audience: 42,000

Seven’s Australian Idol:
• Total TV nation reach: 1,450,000
• National Audience: 751,000
• BVOD Audience: 56,000

Seven’s Home & Away:
• Total TV nation reach: 1,065,000
• National Audience: 650,000
• BVOD Audience: 64,000

Data © OzTAM and Regional TAM 2024. Not to be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without prior written consent of OzTAM and Regional TAM.