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Rebel Women’s Big Bash League: A Smash Hit for TEN

Opening weekend coverage draws record audiences

• Opening weekend coverage draws record audiences

Network Ten has reported coverage of the 2017-18 Rebel Women’s Big Bash League competition has started strongly, with the television audience for the first four matches broadcast over the weekend soaring 24% compared with 2016-17 season average.

The opening weekend reached a total television audience on TEN and WIN Network of 1.86 million people in the capital cities and 950,000 in regional areas.

On Saturday evening, session two of the Sydney Sixers-Melbourne Stars match had 469,000 viewers nationally, a record number for a non-finals Rebel Women’s Big Bash League session, and peaked at 629,000. It reached 826,000 people in the capital cities and 437,000 in regional areas.

In the capital cities, the session had 297,000 viewers, up 54% on the 2016-17 season average, and peaked at 371,000.

Yesterday afternoon, session two of the Sydney Thunder-Sydney Sixers match attracted 421,000 viewers nationally – up 43% on the 2016-17 season average – and peaked at 562,000. In the capital cities, session two’s audience was up 42%.

Across the four games on the weekend, an average of 313,000 viewers nationally watched the live, free and exclusive coverage on TEN and WIN Network – up 24% from the 2016-17 season average – with a peak national audience of 629,000.

In the capital cities, TEN’s coverage dominated its timeslots, ranking #1 among men, people 25 to 54 and under 55s.

The Rebel Women’s Big Bash League also ruled social media over the weekend, with #WBBL03 trending at #1 on Twitter nationally on Saturday and Sunday.

Network Ten’s coverage was led by TEN Sport’s Andy Maher, with expert commentators Roger Oldridge, Mel Jones and Lisa Sthalekar.

Network Ten executive, Big Bash, David Barham, said: “The big television audiences for the opening weekend of the Rebel Women’s Big Bash League are a testament to the hard work, focus and passion of a lot of people at Cricket Australia and Network Ten, who had faith in women’s cricket and were willing to back it.

“At Ten, we’ve always believed that with the right production and promotion, and with consistent television scheduling, the Rebel Women’s Big Bash League will become a successful, stand-alone sport.

“The results over the weekend, both on and off the field, are a great start to what promises to be a sensational summer for women’s cricket,” he said.

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