Search results for “TV measurement”
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Obsessd.ai launches to help brands win AI discovery battle
New consultancy aims to help brands improve visibility across AI platforms as consumer search habits evolve.
by Staff Writer – Jul 21, 2026
Why Glamour Australia's social-first launch reflects wider creator marketing shift
Brands don't buy channels; they buy outcomes, and the measurement stack hasn't been rebuilt to reflect that.
by Natasha Lee – Jul 13, 2026
Why do Australian marketers struggle to make the case for brand advertising?
LoopMe's James Parker on why real-time brand measurement finally lets marketers win their boardroom budget battle today.
by James Parker – Jul 10, 2026
OzTAM to tender Total Video Measurement service
OzTAM will launch an RFP in the second half of 2026, with a decision expected in Q1 2027.
by Mediaweek – Jul 8, 2026
Yahoo DSP launches Agent Network for advertisers
Yahoo DSP’s Agent Network connects advertisers with partner-built AI agents across campaign planning, activation, creative and measurement.
by Mediaweek – Jun 19, 2026
MiQ expands Sigma capabilities in Australia
MiQ has expanded Sigma with new planning, measurement and activation tools for Australian and New Zealand marketers.
by Mediaweek – Jun 12, 2026
EXCLUSIVE: Victim of awards show grope officially reports radio boss
Sources have told Mediaweek that Cheralyn Darcey has now taken her concerns to management.
by Natasha Lee – Jun 5, 2026
OMA and MOVE announce new board appointments
It comes as the category doubles down on growth, measurement and collaboration.
by Natasha Lee – May 27, 2026
MMM’s revenge: Why marketers are ditching click-chasing for ‘meaningful measurement’
The real comeback story in marketing isn’t a platform or a channel. It’s meaningful measurement.
by Carl Clasio – May 26, 2026
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