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QMS study finds DOOH can drive impact in one second
Agency & Marketing

QMS study finds DOOH can drive impact in one second

QMS research finds digital out-of-home can deliver brand and sales outcomes after around one second of active attention.

by Natasha LeeAug 12, 2026

'Eventually the AI will disappear': MC&V says AI is becoming just another production tool
Agency & Marketing

'Eventually the AI will disappear': MC&V says AI is becoming just another production tool

Two years ago, 'AI artist' wasn't a job title in Australia. Now its founders say the term 'AI' is on the way out.

by Natasha LeeAug 5, 2026

JCDecaux takes Glasgow 2026 live across New Zealand
Out-of-Home (OOH)

JCDecaux takes Glasgow 2026 live across New Zealand

The campaign is sharing medal updates and supporter photos across JCDecaux’s nationwide digital out-of-home network.

by Tom GosbyJul 28, 2026

Australia claims Gold and Silver on opening day of Cannes Lions 2026
Agencies

Australia claims Gold and Silver on opening day of Cannes Lions 2026

'Sunburnt Car' took home the Gold Lion in the Outdoor category, alongside collaborators Eleven and BOLT Sydney/ODD STUDIOS.

by Mediaweek AdminJun 23, 2026

QMS and Allianz launch 3DOOH Football Australia campaign
Out-of-Home (OOH)

QMS and Allianz launch 3DOOH Football Australia campaign

The Emporium execution is the centrepiece of a broader national campaign across QMS’ digital outdoor network.

by MediaweekJun 15, 2026

QMS lights up Vivid Sydney with major brand activations
Out-of-Home (OOH)

QMS lights up Vivid Sydney with major brand activations

For this year’s Vivid Sydney, QMS has partnered with more than 20 brands.

by Vihan MathurMay 27, 2026

Tonic appointed to lead Big Dry Friday PR campaign
Agencies

Tonic appointed to lead Big Dry Friday PR campaign

The agency will manage national awareness and participation activities ahead of the June fundraising campaign.

by MediaweekMay 21, 2026

OOH campaigns perform better when classic and digital work together
Agency News

OOH campaigns perform better when classic and digital work together

The data found that advertisers using both classic and digital OOH delivered a 39% greater return on investment.

by Vihan MathurMay 19, 2026

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