Search results for "iab"
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AdspendIAB report says Australian digital advertising market reached $13.9billion in FY22
• The new data also highlights modest growth of 10.6% in the June quarter
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AgenciesIAB research finds job vacancy rate in digital advertising is close to peaking
• Job vacancy rates in the Australian digital advertising and ad tech have climbed to 11.8%
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OutdoorIAB Australia report finds agencies continue to embrace pDOOH
• The report found 83% of agencies have used pDOOH
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AgenciesKim Lion discusses Mediabrands’ focus on leadership and people capabilities
• Plus: the company's learning and development programs
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AgenciesMediabrands Content Studio wins Swinburne University of Technology
• MCBS will provide the university with full creative and production solutions
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AgenciesIAB report shows increase in game advertising to reach diverse audience
• Six in 10 media agencies intend to experiment with metaverse activations in next 12 months
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AgenciesMediabrands appoints Lucy Formosa Morgan as the new MD of Magna Australia
• Formosa Morgan replaces Nick Durrant who recently resigned
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Education
IAB training and development courses for digital marketers and agencies
• IAB runs training and development courses for professionals throughout the year
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Business
IAB finds political and government spending dominated digital advertising in Q1 2022
• The Australian online advertising market has grown 19.2% year on year and reached $3.449 billion
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Business
IAB report finds use of digital video advertising for brand building escalates
• 74% of buyers are continuing or increasing investment in digital video ad formats
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Business
IAB Australia launches the Affiliate and Partnership Marketing Training Program
• The program is offered free of charge in an online format
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Features
IAB CEO Gai Le Roy discusses the future of data and solving the talent shortage
• Le Roy also discusses the IAB's recent move to Ipsos
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BusinessIAB Australia appoints Liz Eades as director of learning and development
• Eades will steer the development, design, and delivery of practice-based education
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BusinessIAB Digital Ad Ops conference gives industry insights and perspectives
• The well-attended conference provided critical insights and perspectives into the industry