Search results for "iab"
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AdspendTotal online ad spend reaches $3.74bn in Q1: IAB Australia
Gai Le Roy: "The report suggests that many marketers are focused on short term sales targets with the continued economic downturn."
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OutdoorIAB’s DOOH Working Group names two co-chairs
The announcement was made at IAB and OMA’s Powering Digital Out of Home event.
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DataIAB: Programmatic DOOH satisfaction rises but education needed for growth
Gai Le Roy said more education is needed for agency planners and media owner sales teams to drive growth for programmatic DOOH.
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AgenciesIAB releases module on Ad Effectiveness Through Continuous Experiments
The module is part of IAB's Ad Effectiveness Council's marketing measurement innovation series.
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AgenciesIAB Report: Agencies plan to increase their investment in audio
Audience attention and engagement were the key drivers for audio investment.
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Adspend
Online advertising spend reaches $14.7 billion, IAB Australia reports
The report showed total advertising expenditure increased 3.7% year-on-year.
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EducationIAB launches foundations of retail media e-learning program
The course was developed to provide the local market with education on the fast-growing retail media sector.
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Data
IAB Australia announces latest instalment of measurement innovation series
Two additional modules are slated for release in 2024.
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Agencies“A state of efficiency and innovation-seeking” IAB’s Gai Le Roy wraps on 2023
Le Roy also shared the key points of focus for the year ahead
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AgenciesIAB invites industry to contribute to the script for Addy Lala and the MOOD Tea Thieves fundraising pantomime
Taking over the role of Santa is founder and chairman of Atomic 212, Barry O'Brien
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BusinessIAB tech council chair Adele Wieser predicts “pivotal” year for the industry in 2024
"We're providing the voice of the larger industry through the IAB"
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AgenciesIPG Mediabrands Australia appoints Clay Gill as chief data and tech officer
Mark Coad: "Clay’s global experience positions him perfectly to make things happen."
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AgenciesIAB launches Search Working Group for agencies to make the most of search investments
Indago Digital’s MD, Gary Nissim has been appointed as Chair
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AgenciesIAB Australia welcomes Domain Group and CMO Rebecca Darley to the board
Gai Le Roy: "I am looking forward to having Bec Darley as one of our directors"