The program provides Australian advertisers with access to high-quality, brand-safe ad environments on vetted news sites
GroupM's mid-year outlook also revealed Australia's areas of growth in the year ahead
Media Movers takes a look at the recent movements announced across the industry during the week of 29/06/23
"It’s a massive honour to join the team and work with them to shape the next era of media"
This capability enables brands to assess Total TV reach by combining Finecast BVOD with Linear TV campaigns
The aim of INCA Communities is to elevate under-represented voices and enable change across the influencer space
GroupM CEO Aimee Buchanan: "We're shaping all our policies to provide support for our people at different life stages"
"I'm excited about this opportunity to bring together capabilities across all addressable channels"
The launch is part of GroupM's wide-ranging Diversity, Equity, and Inclusion strategy, "Better for All"
Media Movers takes a look at the recent moves announced across the industry during the week of 13/02/23
The upgraded calculator is supported by a new partnership between GroupM and Scope3
Hey has spent 12 years at OMD, leading investment strategy and value management for the agency
The agency formed from the merger of agency brands, MEC and Maxus, in 2018
EssenceMediacom will become one of the largest agencies in Australia with over 550 people and close to $ 1 billion in billings