"The effectiveness of an emotive approach is something being increasingly realised and a natural way for the Steggles brand to be part...
The production house will focus on delivering multimedia immersive experiences and cinema-style documentaries.
"Asking the AFL for permission to change a guernsey mid-season is no easy feat – but it’s important to us that footy...
Scott Dettrick: "They are both curious and provocative thinkers with a keen eye for what's coming next in advertising."
"This brand film captures the Aussie competitive spirit, determination, grit and a community coming together to help realise an athlete’s dream."
M&C held the account since 2018, and was responsible for its 'Come and Say G'Day' campaign.
Michael McEwan: "There are motivations to be found, myths to bust, and barriers to overcome to shift that positive change in behaviour."
Plus: Melbourne's CHEP Network and Dentsu Creative Auckland.
MYOB and M&C Saatchi said the model was co-designed to handle data, CX, creative, design, and PR.
Plus: DDB Sydney, TBWA\Melbourne, The Hallway, and Howatson+Company.
The agency will look after Dometic’s consumer comms across key markets including Australia, United States, and Germany.
This year's theme is Tomorrow’ing: Visions of a better future.
Jacobs joined M&C as senior strategy director in 2019, and was promoted in 2021 to head of integrated strategy.
"As M&C Saatchi embraces the optimum creative structure for our clients’ needs and evolving capabilities, the necessary yet difficult decision has been...