AdFixus allows online businesses to personalise customer experiences and optimise advertising without compromising personal information.
The partnership includes the addition of three new segments: luxury brands and stores, SMB owners and seasonal shoppers.
The new team will be run by Dean La Rosa
The network showcased its "massive" new announcements for the year ahead as part of the SXSW Sydney
Below is a breakdown of what to expect from Seven over the next 12 months
Seven also announced new data and insights partnerships with View Media Group and Raiz Invest
"We're out in the market listening to what consumers want"
7Rewards is integrated into Seven’s audience intelligence platform, 7REDiQ
New FAST channels will offer viewers more to explore on 7plus this summer
Plus: OzTAM, The Olympics, Cricket TV rights, and SVOD
"NBCU was one of the biggest content deals outside of sport"
CODE 7+ will provide Australian advertisers and agencies with faster, more effective and easier buying across the screens of Seven
Below is a breakdown of what to expect from Seven over the next 12 months
• "It makes no sense to hide overnight BVOD viewing information from public gaze"