Monday September 11 2017
Mediaweek was an ABC media partner at OzPod 2017 last Friday and took the opportunity to speak with some of the guests appearing at the second annual event. The podcasts are now available below or at mediaweek.com.au.
• ABC journalist Rachel Brown talks about her successful ABC podcast Trace
• New Zealand reporter Martin Van Beynen talks about The Press newspaper and his true crime podcast Black Hands
• Podcast coach and broadcaster Rachel Corbett and Nova’s head of podcasting Jay Walkerden join Mediaweek’s James Manning and Kruti Joshi to discuss the growing industry
• Planet Broadcasting creative director and co-founder Claire Tonti speaks about giving up your day job to build a global podcasting audience
• Actor and podcaster Charlie Clausen talks about the reasons behind stopping his own podcast to work alongside Wil Anderson on TOFOP and 2 Guys 1 Cup
|ABC ME||0.7%||7mate||2.8%||GEM||2.0%||ELEVEN||1.2%||Food Net||0.6%|
|ABC||Seven Affiliates||Nine Affiliates||Ten Affiliates||SBS|
|ABC ME||0.7%||7mate||4.0%||GEM||2.9%||ELEVEN||0.8%||Food Net||0.7%|
|SUNDAY METRO ALL TV|
Shares all people, 6pm-midnight, Overnight (Live and AsLive), Audience numbers FTA metro, Sub TV national
Source: OzTAM and Regional TAM 2017. The Data may not be reproduced, published or communicated (electronically or in hard copy) without the prior written consent of OzTAM
Friday Top 10
Saturday Top 10
Little Big Shots featured an archer, goat milker, knife thrower, polyglot, frisbee trickster and rock ‘n’ roll guitarist. And these are all kids! The show did 1.23m, which would normally be a timeslot winner and enough to push the channel to top spot. That didn’t happen last night though as Seven’s next best was over 200,000 behind – Seven News on 1.07m.
Sunday Night featured super recognisers – people who can never forget a face. Also on the episode, host and reporter Melissa Doyle spent time with Jessica Clark to hear about her dissociative identity disorder. The episode did 796,000 after 747,000 last week.
The channel then broadcast the documentary I Am Heath Ledger, which featured originally filmed interviews, archival footage, home movies and family snapshots of Heath. The doco just made the top 20 with 271,000.
Nine’s NRL elimination final between Cronulla and North Queensland was all tied up at 6pm on 14-all meaning the game had to go into extra time. That of course was good news for the channel despite cutting into the news hour. The audience surged at 6pm helping push the audience for the 6pm hour to 1.41m across the network with just under 500,000 in Sydney. It was the highest-rating news bulletin of the year.
The Block offered up one of its biggest-ever controversies – and that is quite an achievement for a show now in its 13th season. That was a big deal for the audience with a record crowd of 1.70m watching the Sunday episode – the biggest Block audience in over three years when 1.866m were watching on April 6, 2014. The Sunday audience could set the tone too for kitchen week, which always delivers good content and audience numbers. The big fuss last night centred around Jason and Sarah who didn’t finish their space in what was billed as the biggest week ever on the series. The couple were threatened with expulsion from the show and the judges each scored them a zero – the first time a score that low has been recorded. Jason and Sarah know of course that the real judgment will come on auction day. The controversy last night took the spotlight off Josh and Elyse who managed to win the week with an impressive score of 28.5 out of 30.
Olivia Newton-John was talking to Karl Stefanovic on 60 Minutes, which delivered a big crowd of 976,000 after 773,000 last week. The last time the show managed 1m was back in mid-July.
Guy Sebastian was the special guest at the end of The Project. The hosts were Dr Chris Brown and Sarah with Rachel Corbett again on the desk along with Nova’s Tim Blackwell. Sebastian’s appearance ended with a question about Eurovision Asia with the singer claiming he didn’t even know there was a Eurovision Asia. The Project 7pm did 340,000 after 310,000 a week ago.
Betrayal ran rampant on Australian Survivor as the contestants continue to dwindle. After tribal council digital, advertising producer Peter Conte was voted out. The first of two episodes this week did 603,000, which was up a little on 574,000 last Sunday.
The second in the short series of Grand Designs (UK) House of the Year did 515,000 after launching on 522,000 a week ago.
Sherlock has taken over the 8.30pm slot with the first episode, The Abominable Bride, on 478,000.
The channel’s best was a repeat of Life And Death In Herculaneum with 199,000 at 7.30pm.
Uptin, who has two decades of experience working in television, will join presenter Samantha Heathwood at 6pm each week night to read the evening regional bulletin. Paul Taylor will present the sports report while Nicole Rowles will keep residents up to date with a fully localised weather report.
The revamp comes as the Nine Network adds the final bulletin, Nine News Darwin, to its regional news rollout. Darwin is the 16th and last new regional service introduced by the network in one of the biggest expansions of news operations ever undertaken in Australia.
Uptin and Heathwood will be presenting eight regional bulletins across Queensland and Darwin, reaching a potential audience of almost 1.8 million viewers each night.
News-gathering staff will continue living and working in the local communities.
News Corp Australia has announced the launch of the Shine Awards, a partnership between The Weekly Times and Harvey Norman. The Shine Awards will celebrate the achievements and contribution of women across rural and regional Australia.
Penny Fowler, Herald and Weekly Times Chairman and News Corp Australia Community Ambassador, said: “I am thrilled to see the Award concept come to life, something which originated from a conversation with Harvey Norman chief executive, Katie Page, on how we could lift the profile of rural women in this country. The Shine Awards will celebrate and recognise women across rural and regional Australia who are making a real difference in their community.”
The awards kicked off in The Weekly Times and theweeklytimes.com.au last week with a four-page wrap of the paper, digital execution and a social media strategy.
Over the next 12 weeks, The Weekly Times, Rural Weekly and Tasmanian Country, as well as other News Corp titles across print and digital, will highlight the outstanding work being done by women on farms and off them, in rural towns across Australia, in community groups and sporting clubs, in businesses, schools and homes.
The awards will culminate with a special 32-page magazine in The Weekly Times on November 22 to announce the award winners in six categories: Vision, Dedication, Spirit, Belief, Grace and Courage. Each winner will be awarded a $2,500 voucher from Harvey Norman. From these six, one will be named the Shine winner and awarded $5,000.
Footy mad comic Wil Anderson has firmed as the short-priced favourite to land one of Melbourne radio’s most coveted breakfast gigs, reports Fiona Byrne in the Sunday Herald Sun.
As the radio trade season moves up a gear, and three months after making national headlines following an incident on board a Qantas flight to Wagga Wagga, Anderson is strongly tipped to join Eddie McGuire and Luke Darcy as the third member of Triple M’s powerful Hot Breakfast team, replacing chuckle king Mick Molloy who will move into the station’s national Drive shift in October.
Anderson has been far from shy about his interest in the spot, telling a recent Mediaweek podcast that it was the “perfect job”, in what sounded like an on-air pitch for a gig.
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Listen to the podcast here.
Wendy Huang isn’t your typical marketing graduate from Sydney, reports The Australian’s Emily Ritchie.
The 31-year-old runs Australia’s fastest growing YouTube channel, Wengie, through which she interacts with millions of fans worldwide each day and rakes in loads of cash, all from the comfort of her bedroom.
What started out as a fashion blog in 2008 for the then social media consultant has ballooned to a YouTube following of 8.5 million and counting, with dedicated subscribers who return again and again to watch her colourful videos about DIY crafts, life hacks, fashion and vlogs (video blogs).
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From Victoria, Clarke is a 13-year-old singer who made her debut on the Melbourne singing scene four years ago.
ABC and production partner Blink TV selected Clarke in consultation with Australian record companies.
The Junior Eurovision Song Contest 2017 will be broadcast on ABC ME, the ABC ME app and ABC iview on Monday November 27 at 7.30pm.
CBS could take advantage of several years’ worth of Australian tax credits to help it boost Ten Network’s earnings, if it succeeds in acquiring 100% of the free-to-air broadcaster, reports The Australian’s Darren Davidson.
The latest twist in the Ten saga is laid out by administrators KordaMentha in the official 215-page account of the broadcaster’s collapse.
CBS can take advantage of tax credits because Ten has $58.9 million worth of unrecorded tax losses.
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Queensland is set to pay about $1.7 million a year to host the Logies, reports The Australian’s Stephen Brook.
Bauer and broadcaster Nine have big plans for the Logies, which will now be held in July to showcase the second half of the TV year and showcase the Gold Coast as a television hub.
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A breakthrough on the media reform bill deadlock could be announced today after a series of tense conference calls over the weekend that has seen the historic package go down to the wire, reports The Australian’s Darren Davidson.
Senator Fifield was locked in talks with the NXT late last night over the scheme. The government has scheduled the media reform bill for debate today.
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Sky News has welcomed the return of anchor and political reporter Laura Jayes from maternity leave as host of The Morning Shift with Laura Jayes. The program is broadcast from 9.30am weekdays on Sky News Live.
Jayes said: “After five months away from Sky News, it is great to be back. It was tough sitting on the sidelines but it’s given me a fresh perspective. I’m re-energised and more enthusiastic than ever – juggling mum life and work.”
Jayes joined Sky News in 2006 before being appointed Brisbane reporter. In 2011 she joined the award winning Sky News political team in Canberra before returning to Sydney in 2014.
In 2016 Jayes was appointed anchor of the weeknight primetime program The Latest with Laura Jayes.
The Australian’s Stephen Brook speaks with Eddie McGuire who is keeping busy as host of Nine’s AFL Footy Show, host of Nine’s Millionaire Hot Seat, AFL commentator for Fox Footy, Triple M breakfast announcer, president of Collingwood, chairman of JAMTV and principal of McGuire Media:
Edward Joseph McGuire AM is 52, last week broadcast for 39 hours and “loved every moment of it”, has dropped 20kg in weight, “thee kilograms to go” and his goal this week is to have at least two nights of sleep exceeding seven hours.
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Now in production on Season nine and scheduled to broadcast on Seven in 2018, My Kitchen Rules has also been produced locally in Canada, Lithuania, Serbia, UK, New Zealand, USA, Belgium, Denmark, Norway, and most recently in South Africa.
Distributed by Endemol Shine, My Kitchen Rules Australia has been sold across more than 160 countries worldwide.
Richard Henson, head of content sales for Seven Studios, said: “We are delighted the My Kitchen Rules format continues to resonate in global markets. Our distribution partnership with Endemol Shine is one to be proud of and we look forward to working with Keshet + July August Productions on this local version for the Israel territory.”
This year, Seven Studios will commission, create and produce nearly 800 hours of television across scripted, entertainment, reality, observational documentaries and children’s programming – with major projects including My Kitchen Rules, Border Security, House Rules, Home and Away and A Place to Call Home.
Nova’s special Red Room LA Edition presented by Bonds was held over the weekend.
After departing for Los Angeles last week, Nova’s Red Room LA Edition winners were treated to a world exclusive – Harry Styles performing for the tour group in an intimate setting in Los Angeles. Hosted by Nova’s Kent “Smallzy” Small, Styles performed at a private venue in LA for winners only.
For the first time Bonds partnered with Nova’s Red Room.
Styles performed songs from his self-titled debut solo album, including “Sign of the Times” and the new single “Two Ghosts”.
Styles spent time speaking to each of the winners asking their names, where they were from and even gave each of them a hug prior to taking the group shot!
Smallzy’s interview with Harry Styles will air during Smallzy’s Surgery on the Nova Network tonight from 7pm.
Photos: Nova’s Red Room team and Bonds reps – Laura Mitchell (music project manager), Sarah Crowhurst (Nova Entertainment sales manager), Darren McLeod (branded content producer), Caroline Bourke (marketing manager, Bonds retail), Oriel Guthrie (network video content producer), Troy Pearce (group marketing manager), Claire Marshall (music marketing director), Harry Styles, Smallzy, Sheena McGorlick (account manager OMD), Danielle Kosoric (music marketing), Zach La Cava (Smallzy’s Surgery EP) and Gareth Stuckley (Pig Giglet) + Smallzy with Harry Styles
• Singles: Taylor Swift controls much of the top 10 – #1 and #3
• Albums: Ed Sheeran returns to #1, The Script highest new entry
Taylor Swift‘s fifth #1 single “Look What You Made Me Do” holds at #1 for a second consecutive week. Meanwhile Swift has managed to achieve her 12th top five appearance with “…Ready For It?” Both tunes are from her forthcoming sixth album “Reputation” which is due in the first fortnight of November.
The new Swift chart entry is one of only two chart debuts to land inside the top 50.
The other is Maroon 5 with “What Lovers Do” featuring SZA at #33.
New to the top 10 this week is Demi Lovato with “Sorry Not Sorry”, which has a new peak of #8 after nine weeks on the chart.
Ed Sheeran has been in and out of the top spot a number of times this year with “Divide”. The four-times platinum album is back at #1 this week for the 20th week as Queens Of The Stone Age drops to #3.
There are six new entries this week in the top 50:
#5 The Script with “Freedom Child” – Fifth top 10 album for the fifth release from the Irish rockers.
#10 LCD Soundsytem with “American Dream” – The reformed Brooklyn rock band make the top 10 for the first time with their fourth album, which is only their second to even crack the top 50.
#12 Neil Finn with “Out Of Silence” – Finn’s fourth solo album was recorded in one session on August 25 as the session and rehearsals were live-streamed.
#20 Dixie Chicks with “DCX MMXVI” – A double album release recorded on the band’s recent world tour that ended earlier in 2017 after a year and two days on the road.
#40 King Social with “In Colour” – The debut album from Townsville hip-hop and soul exponents. The triple j favourites also appeared on last year’s Australia’s Got Talent.
#44 Jake Bugg with “Hearts That Strain” – Fourth album from the English singer/songwriter who is known to many for his track used as the theme for the Happy Valley TV series.
A $1 million study by marketing analytics firm Ebiquity has found that TV is the most efficient media channel when indexed across key participants from four of the economy’s biggest sectors: Fast Moving Consumer Goods (FMCG), Automotive, Finance and E-Commerce.
ThinkTV has released details of the report:
Ebiquity, which was commissioned by ThinkTV in 2016 to carry out the Payback Australia study, was given three years’ worth of raw sales and campaign data by 21 advertisers with a collective spend of over $500 million in 2016. Ebiquity then used econometric modelling to generate a series of findings, including:
• Media’s investment paid back for all four sectors, generating an average sales ROI of $1.30 for every dollar invested by FMCG participants, $5.90 for Automotive, $1.80 for E-Commerce and $2 for Finance participants.
• TV emerged as the most efficient media channel, delivering almost twice the sales uplift relative to media spend as Search and Radio, and circa five times more sales uplift relative to media spend than Out-of-Home, Online Video and Online Display Media.
• TV has the strongest retention rate (the prolonged or lagged effect of advertising on consumer purchase behaviour) of all media, followed by Out-of-Home, Print, Online Display, Radio, Search and Online Video in that order, with TV’s retention rate, at 68%, almost twice as high as Out-of-Home, at 36%.
• TV generated by far the greatest return on investment by sales in FMCG, Automotive and Finance but trailed other media in the E-Commerce category – where Search proved to be a critical sales component.
• Ebiquity concluded that participants in the Finance category had over-invested in Online Display on average, which was a large part of their combined media spend but which generated the lowest ROI.
• Online Video, however, successfully paid back in the Finance category, generating $1.10 of sales uplift for every dollar invested.
The life of a Vogue editor isn’t just about glamour. Take it from someone who lives it. That person is the editor-in-chief of Vogue Australia, Edwina McCann.
Mediaweek paid a visit to the NewsLifeMedia office recently to talk to McCann about the redesign of the monthly Vogue magazine. During the conversation, McCann mentioned that she was to catch a flight to Melbourne the next day for an event and then catch the last flight back to Sydney. She was to fly out to Melbourne again the day after to co-host an event.
When asked why not just stay in Melbourne overnight, McCann said mother duties called: “I will get the children to hockey about an hour away early on Saturday morning and then I will go back to Melbourne to host a very glamorous event.
“From not so glamorous to glamorous in one day,” McCann said.
Her glamorous event was the inaugural NGV Gala organised by the National Gallery of Victoria director Tony Ellwood and co-hosted by McCann. This setup mirrors New York’s Met Gala which is organised by The Metropolitan Museum of Art and co-hosted by the American Vogue editor Anna Wintour each year.
McCann hopes the NGV Gala becomes an annual event and grows in glamour and popularity. “It’s about improving the permanent exhibition of the NGV and allowing them to acquire significant couture pieces, for example,” she said.
According to McCann, fashion is a form of art. The fight to get more people to see the content creators playing in the space is fiercer than ever, she acknowledged. However, Vogue has cemented itself as an authority in fashion in Australia and worldwide. The brand’s strong footprint on social has given the Vogue Australia team room to work on making its print product more relevant to its readers today. The new squarer look of the magazine was launched with the September issue, which went on sale on 28 August 2017. The shape of the magazine was inspired by Vogue UK. The cover also takes more of a minimalistic approach with fewer cover lines.
The idea for the redesign was born from a conversation that McCann had with Harvey Norman CEO Katie Page, who McCann says is a “really great supporter of print publications and a fan of magazines”.
McCann recalled: “We were discussing how the print experience had evolved and changed as we’d all become more confident in digital and social. We finally were confident enough to understand that print needed to be print-ier.
“What we hadn’t done is address what print is and what it means to our brand.”
WHIMN editor Felicity Harley joins Mediaweek’s James Manning and Kruti Joshi in this episode of Seven Days.
After taking part in our Seven Days podcast last week, Wil Anderson spent some extra time talking to Mediaweek about the new season of Gruen. He walked us through the show’s weekly production cycle and explained how it all worked. Anderson also told us how much he has absorbed about the world of advertising and marketing – “I wish I had learnt more,” he confessed. It’s a fascinating insight into one of the ABC’s most-watched shows.
During a short visit back to Sydney, Mediaweek was lucky to spend time with Kathy Lette. During our talk about the prolific author’s visit, which included several appearances at the Canberra Writers’ Festival, Lette revealed she had optioned the rights to her latest book “Best Laid Plans” to FremantleMedia Australia. During her time in Sydney Lette met with the FremantleMedia Australia drama team to discuss what they had planned for the production.
The former national crime writer for The Australian Dan Box flew out of Australia last weekend returning to the UK. Before he left he visited the Mediaweek studio to talk with James Manning about his most recent projects for News Corp’s national daily – the Bowraville podcast and his new investigation which was delivered as a TV series, The Queen & Zak Grieve.