Wednesday April 21, 2021
Are You Addicted To Technology? SBS’s Kylie Boltin on the interactive doco
SBS has launched the world-first interactive documentary Are You Addicted to Technology?, which invites audiences to go on a journey of enlightenment and to think about how concerned we should be about our relationship with technology. It does this by offering a personalised investigation into the user’s own tech dependency through an interactive questionnaire built into the documentary.
Mediaweek spoke to SBS online documentaries commissioning editor, Dr. Kylie Boltin, about how the documentary was made and what she hopes will come of it.
Coming up with the idea
Boltin says that coming up with the idea of an interactive documentary was an extension of the work already done at SBS.
“We’ve been doing interactive content at SBS for a while – web content, AR, VR, all this kind of stuff, so we’re interested in this innovation space. With On Demand you have this digitally native platform that can be played with, you can merge technology and content right from the get-go, so we just pitched it in and we were fortunate that the business supported it.
“It’s like a proof of concept or a new format, you don’t know how it’s going to work and it does take up a lot of resources, but we wanted to give it a go and see if we could create some very, very cool content that also spoke to the national interest.
“I think it’s great, I really like it. I’m really happy with the results.”
Deciding on the topic
Technology addiction isn’t a topic that has been widely studied before due to how new the research is, but Boltin said that this wasn’t a problem for Are You Addicted to Technology?
“We knew that addiction was an important issue in Australia, but digital addiction is very, very new research. It’s really interesting how this research is only coming into being because of the emergence of the smartphone, it’s not been that long in comparative terms, and there’s a lot of unknowns about it.
“There’s a huge irony of course, using digital to talk about digital addiction, but at the same time this documentary doesn’t say ‘get off your phone’ entirely, it doesn’t say that we’ve got to cut ourselves off from technology entirely. All it’s saying is let’s explore the ways that we use tech, let’s explore what tech groups do to get us engaged with tech, and let’s be smart about it and informed.”
Despite being an issue that people may not have thought about, it’s a very real one that has a very real impact.
“It’s an issue that’s affecting a lot of people. Smart phone use is only on the rise, and it’s affecting the way kids learn, it’s affecting the way we interact with each other, all of these things. As a topic in the national interest I think it was really relevant for us to explore.”
Choosing a host
The documentary is hosted by child psychiatrist Dr Kim Le. Boltin says that his own experiences in life made him a perfect fit as Are You Addicted to Technology? host.
“He’s really interesting because he has a specialty in kids and technology, so he has a medical practice around all this.
“He’s a perfect example of this dichotomy that we all experience with tech. He had a gaming dependency, he had a real over-use of tech, he had to go through those stages of detox. At the same time, he’s got this huge subject matter expertise, so he was a really great host.”
Dr. Kim Le
How it works
The interactive component of the documentary will kick in for viewers straight away, with Boltin saying that people will be asked to engage with the documentary from the very beginning.
“When you open it up on your iOS device, it opens up through the On Demand app, you immediately go into the first chapter. The film is divided into multiple short chapters, you see an introductory chapter, and it asks you if you’re going to be enlightened or if you’re going to dig your head into the sand. It asks you the question straight away, and it’s already asking you to engage with this project – this project actually doesn’t work if you don’t engage.
“When you make your choice of which way you want to go, you start to see content divided into chapters about the history of tech, or different ways that tech is using cortisol, it looks at the ways classes and education is taught in Australia. But throughout the project there are moments where you as the user are asked questions by Dr. Kim about your own tech use.”
Boltin says that the answers viewers give will be compared to answers from a survey that SBS commissioned as part of the project. Dr. Sharon Horwood, senior lecturer at Deakin University’s School of Psychology was in charge of the survey of over 1,800 Australian adults – the largest national survey of its kind.
“You’re asked a series of questions that form a survey, that survey is then aggregated in real time through the app and you are given a status on how you rate against the nation. So throughout the project you will have personalised feedback from Dr. Kim to your results, and at the end you’ll have a final result.”
Ultimately, Boltin hopes that viewers enjoy the documentary and that they learn some things along the way.
“It’s really about placing the user at the centre of the experience and knowing that we are all part of this together. Especially after the pandemic, we’ve all increased our internet and tech usage exponentially.
“So let’s be aware of this, let’s make some conscious decisions, and maybe make some choices that will make our lives a little bit better.”
Are You Addicted to Technology? Streaming April 21st on SBS On Demand
The Big Ideas Store returns for fourth year on May 11
The Big Ideas Store, Powered by Nine, returns for its fourth year on Tuesday 11 May with a theme of taking its attendees sky high.
The event will be on the 22nd floor of Nine’s new headquarters at 1 Denison St North Sydney, and offer two weeks of big thinkers, big ideas, digging deep into the big issues challenging marketers right now.
More than 8,000 people tuned into last year’s virtual Big Ideas Store, and the director of Powered, Liana Dubois anticipates an even bigger turnout this year as the activation evolves into a hybrid event, offering attendees both in-person and virtual access.
“The Big Ideas Store has firmly cemented itself as an annual event for our agency partners and clients to get under the hood on how Powered, Nine’s marketing solutions division, thinks and works within the realm of marketing and creativity. The two-week activation will showcase our state-of-the-art new HQ, and bring guests closer to Nine’s ecosystem of brands in an engaging and interactive manner”, says Dubois.
“We’re now in our fourth year of bringing The Big Ideas Store to life, and clients tell us it’s one of the events they most look forward to each year.
“It’s our opportunity to bring the creativity of Powered and Nine’s brands to life on a mass scale. The Powered team are the glue that brings our unique assets together and give Powered the ability to create ‘water cooler moments’ on our marketing platforms across TV, digital, print and radio. Powered truly is the home of big ideas that make advertising famous.”
The Big Ideas Store will run from 11-21 May, and incorporate a pop-up retail space designed to help attendees think, see and feel Nine’s brands through a fresh perspective and inspire them with new ways to market to their audiences. The pop-up will be grouped across four challenged and evolving categories in marketing right now: Youth, Lifestyle, Christmas and Sport.
A series of client and content events will run simultaneously across the two weeks, sharing insights from some of Australia’s biggest thinkers, boldest leaders and best creative minds.
Brand new research will also be released as part of The Big Ideas Store sessions:
Nine has partnered with FiftyFive5 to explore the phenomenon of “living local” as we have travelled closer to home, and our inclination to support brands and businesses that align to community values has increased significantly.
The second research piece, in partnership with The Lab, looks ahead to the trends in retail, food and culture which will influence our purchasing decisions during the 2021 festive season.
“Powered is all about big ideas, big thinking and tapping the creativity, insight and inspiration that lives at the core of marketing,” said Dubois. “I am so excited for this year’s Big Ideas Store and the conversation and industry debate it will drive.”
You can explore The Big Ideas Store here.
800,000 reasons why media partners love Sydney’s Royal Easter Show
Despite a cap on crowd numbers, the organisers of Sydney’s Royal Easter Show have reported on the success of what was the biggest event held in the world in the past months. This year the Show welcomed 800,000 people to the event over the 12-days.
The show has long been a magnet for commercial partners looking to engage with a big audience and Network 10, Nickelodeon, Nine Radio, News Corp, The Land and ARN were along for the ride this year. Some of them literally.
KIIS haunted house – guess who scared the kids most?
ARN again presented the Kyle and Jackie O Haunted House and their branded World Famous Showbag, promoted the KIIS brand (the KIIS eye Ferris wheel) as well as WSFM’s Jonesy and Amanda and The Edge. Ben Fordham broadcast his 2GB breakfast program from the Show, Nickelodeon was promoting Teenage Mutant Ninja Turtles and The Daily and Sunday Telegraph sponsored a number of events.
Network 10 was promoting 10 News First, The Bachelor Australia, Australian Survivor, The Amazing Race Australia, The Masked Singer Australia, Neighbours, SpongeBob SquarePants, MTV, MasterChef Australia, I’m A Celebrity…Get Me Out Of Here!, South Park, and The Dog House Australia via different activations.
The Royal Agricultural Society of NSW’s head of commercial Paul Bowd told Mediaweek:
“The Show was a massive success with capacity crowds on 10 of the 12 days and an additional 20,000 attendees added on the last weekend (after approval from NSW Health). We can confidently say this year’s Show has been the biggest event in the world over the last 12 months and it will certainly go down in the RAS history books.
“The feedback I have received this year from our sponsors and exhibitors has been unbelievably positive as the crowd monitoring system and capped daily crowds allowed more customer engagement and trading well above expectations.
Paul Bowd
“Our partners have been brilliant and in an extremely challenging year they invested both financially and emotionally with us and the show wouldn’t have happened the way it did without their brilliant support. Being a not-for-profit organisation, the support of our partners allows us to continue sustainable agricultural development and allows us to educate the community about food, fibre and farming.
“Post Show there are plenty of learnings and discussions to be had as we recommence our planning of the 2022 Sydney Royal Easter Show, our 200th anniversary which will be held April 8-19, within school holidays.”
2021 Royal Easter Show
Media agency: Pearman Media
Creative agency: Banjo Bastion 30 “The Show is Back”
Rides and showbags: There were 2.1 million unique ride experiences throughout the Show and 1.8 million showbags distributed.
Crowd capacity was capped at 60,000 ticket holders on site each day, following NSW Health’s approval of the COVIDSafe Plan to allow for 1.5m distancing at all times. (This figure does not include essential workers.)
Attendees had to choose online the day that wanted to attend the Show and then print the ticket at home.
Pre-Show ticket Sales were at an all-time high.
Public Transport wasn’t included in the price of the ticket at the request of NSW Health for tracing purposes.
2GB’s Ben Fordham at the Royal Easter Show
See also: Media brands engage with audiences at the Royal Sydney Easter Show
Apple’s Spring Loaded event: New colourful iMacs, Apple TV 4K and iPad Pros
At a busy Apple virtual event, which was streamed at 3am AEST today, Apple managed to cram a truckload of new products into just a one-hour presentation. The event was again filmed within the Apple Cupertino campus and hosted by Apple CEO Tim Cook.
The first announcements detailed the new purple iPhone 12 and podcast subscriptions (see separate item). The core new offerings are Air Tags, Apple TV, and iMacs and iPad Pros with M1 chips.
You can get the range of new hardware from $3,392. If money is no object you can get the high end versions of these four new products for $6,226.
The other hardware announcements were:
Apple AirTags
Apple has introduced AirTag, a small accessory that helps keep track of and find the items they are attached to with Apple’s Find My app. Whether tethered to a handbag, keys, backpack, or other items, AirTag taps into the global Find My network and can help locate a lost item, all while keeping location data private and anonymous with end-to-end encryption.
AirTag can be purchased in one and four packs for just $45 and $149, respectively, and will be available beginning Friday, April 30. There are also a range of AirTag accessories to hold the new devices. The range includes designs from Hermès including a key ring at $529.
Apple TV 4K 2021
Apple has announced the next generation of Apple TV 4K, delivering high frame rate HDR with Dolby Vision. At the heart of the new Apple TV 4K is the A12 Bionic chip that provides a significant boost in graphics performance, video decoding, and audio processing.
And with an all-new design, the Siri Remote makes it even easier to watch shows and movies on Apple TV with intuitive navigation controls. Together with tvOS Apple TV 4K works seamlessly with Apple devices and services.
Apple TV works with iPhone and its advanced sensors to improve a television’s picture quality. Apple TV uses the light sensor in iPhone to compare the colour balance to the industry-standard specifications used by cinematographers worldwide.
The all-new Siri Remote features an innovative clickpad control that offers five-way navigation for better accuracy, and is also touch-enabled for the fast directional swipes.
The outer ring of the clickpad supports an intuitive circular gesture that turns it into a jog control — perfect for finding a scene in a movie or show.
The new Apple TV can be ordered on April 30 for delivery in the second half of May.
The 32GB version will cost $249, and the 64GB version will be $279.
New 24 inch iMacs with M1 chip
Apple has introduced an all-new iMac featuring a more compact and thin design, enabled by the M1 chip. The new iMac offers more powerful performance in a design that’s just 11.5 millimetres thin, with a side profile that practically disappears. Available in an array of vibrant colours which varies according to price, iMac features a 24-inch 4.5K Retina display with 11.3 million pixels, 500 nits of brightness, and over a billion colours.
The new iMac also includes a 1080p FaceTime HD camera, studio-quality mics, and a six-speaker sound system — the best camera and audio ever in a Mac. Also, Touch ID comes to iMac for the first time.
To compliment the camera, the new iMac features a studio-quality three-microphone array for clearer calls and voice recordings, the best ever in a Mac.
The new iMac also features the best sound system ever in a Mac. It has two pairs of force-cancelling woofers placed side by side for much-improved bass response, while reducing unintended vibrations. Each pair is balanced with a high-performance tweeter. The result is a six-speaker sound system.
The new iMacs can be ordered on April 30 for delivery in the second half of May.
Pricing starts at $1899 for 256GB, up to $2499 for 512GB.
iPad Pro now featuring M1 chip
Apple has announced its most powerful and advanced iPad Pro ever. The addition of the Apple-designed M1 chip delivers a massive leap in performance, making iPad Pro the fastest device of its kind. The 12.9-inch iPad Pro features a new Liquid Retina XDR display that brings extreme dynamic range to iPad Pro, offering a visual experience with more true-to-life details to the most demanding HDR workflows.
Cellular models with 5G deliver even faster wireless connectivity when on the go, and to provide users with pro-level throughput for high-speed accessories, iPad Pro now includes support for Thunderbolt. Additionally, an all-new Ultra Wide front camera enables Centre Stage, a new feature that automatically keeps users perfectly framed for video calls.
The new iPad Pro is available to order beginning Friday, April 30, and will be available in the second half of May.
The new 11-inch display iPad Pro starts at $1199 and the 12.9-inch display starts at $1649.
Apple announces its next chapter of podcasting with Apple Podcasts Subscriptions
Apple has unveiled Apple Podcasts Subscriptions, a global marketplace for listeners to discover premium subscriptions alongside millions of free shows on Apple Podcasts.
Starting in May, listeners in more than 170 countries and regions can sign up for premium subscriptions that include a variety of benefits curated by creators, such as ad-free listening, access to additional content, and early or exclusive access to new series.
Listeners will be able to access premium subscriptions from independent voices and premier studios, including Tenderfoot TV, Pushkin Industries, Radiotopia from PRX, and QCODE, to media and entertainment brands, including NPR, the Los Angeles Times, The Athletic, Sony Music Entertainment, and many more.
The new Apple Podcasts for Creators website helps creators learn more about podcasting, stay informed about the latest news and features, and explore in-depth guides with best practices.
Starting today, all creators can access an updated Apple Connect dashboard, which has new features to manage shows on Apple Podcasts, including the ability to edit metadata, schedule and manage show availability, organise shows into channels, manage multiple users and roles, and learn how listeners are engaging with their shows through new performance metrics and visualisation tools.
Creators can enrol in the new Apple Podcasters Program, which provides access to all the tools needed to build and distribute premium subscriptions on Apple Podcasts.
Apple Subscriptions will be available to listeners in over 170 countries and regions in May. Specific software requirements for Apple Subscriptions and channels will be shared ahead of availability.
Apple Podcasts: How content creators can monetise shows
Pricing for each podcast subscription is set by creators and billed monthly by default. Creators can additionally offer annual billing, which subscribers can manage from their Apple ID account settings, now accessible from Listen Now. Listeners will also be able to access free trials and sample episodes offered by creators.
The Podcasters Program, which includes all of the tools needed to offer premium subscriptions on Apple Podcasts, is available to creators in over 170 countries and regions for A$27.99 inc. GST per year.
See also: Podcast Week: Hamish & Andy, Podcast Ranker, Andrew Denton + more
OMD Australia alumnus launches specialist media agency TFM Digital
Brisbane media professional and former OMD Australia account director, Taylor Fielding, has officially launched TFM Digital, a specialist media agency based in Newstead which primarily provides media buying services, and strategy development, to businesses chiefly, but not exclusively, within the franchise sector.
Prior to the launch of TFM Digital, Fielding spent the last eight years working for some of Australia’s most prominent media agencies, having begun his career at WPP Agencies before going on to work for OMD Australia.
Fielding’s past clients include Vita Group; Telstra’s largest retail store licensee, McDonald’s QLD & NT, UnitingCare Queensland which encapsulates Blue Care, and Lifeline Queensland’s 130 stores, and Michel’s Patisserie, as well as Queensland Government, Village Roadshow Theme Parks, Artisan Aesthetic Clinics; a premium and bespoke, skin health and wellness brand, the Star Entertainment Group, and Super Retail Group, namely BCF – Boating, Camping and Fishing.
Fielding’s first solo endeavour, TFM Digital has experienced immense growth since it’s official launch in December 2020, some five months ago, with the business having already brought on its first full time staff member.
The agency currently boasts a list of clients including City Cave Float & Wellness Centre Head Office, as well as its 19 individual centres, Fitstop Australia, Eureka Street Furniture, and Stellarossa Beenleigh, and has its sights set on several hospitality groups and health and fitness clubs.
Director of TFM Digital, Taylor Fielding said the idea for the agency was born when he identified a gap in the market for a trusted media and marketing consultant for franchisees who could also offer local bricks and mortar store marketing.
“My realisation of this market gap came at an opportune time as I was at a point in my career where I possessed a wealth of experience from working as a media professional in some of the country’s best media agencies, as well as a strong drive and desire to lead, and I felt ready to take a leap into the great unknown that is being your own boss,” he said.
“I was confident in my ability to launch an agency that would fill this gap for the franchise sector as my media experience to date had directly lent itself to this area through my work with clients such as Vita Group, McDonald’s, and UnitingCare Queensland. Throughout my career I had also gained substantial exposure to local area marketing and overall brand marketing.”
Co-Founder and director of City Cave Float & Wellness Centre, Jeremy Hassell said TFM Digital had proved to be a refreshing change from the media agencies and consultants their business had used in the past.
“After years of working with different media professionals and not being able to find the right fit, we finally found transparency and stride with City Cave’s media and marketing efforts when we brought TFM Digital on board,” Hassell said.
“So much so that they have been contracted to our franchisees and have been paramount to the success of the whole City Cave network,” he said.
TFM Digital offers clients a consultancy model that sees them act as an extension to a business’ existing marketing team, with the agency advising as required, to ensure the client achieves growth through the success of their marketing campaigns.
Fielding said a key offering that sets TFM Digital apart from other media agencies though is that it aims to simplify the media buying process and develop great strategies for its clients, whilst also acting as a conduit for contractors, allowing clients to ‘bolt on’ additional marketing services as required.
“You need SEO, we’ll find a specialist and manage this process for you,” he said. “You’re finding the use of PR agencies ridiculously expensive? We’ll source a suitable professional within budget for you, and work directly with them to bring your project to life.”
He also said he’s proud to have launched a media agency in Brisbane, a city which offers an incredibly supportive media industry.
“Over the last few years we’ve seen clients leaving the Brisbane market to seek services in other Australian cities and one of my goals with TFM Digital is to ensure the clients we represent, either continue to work with, or join, the Brisbane media network,” he said.
“I can’t wait to see where TFM Digital stands at the end of its first official year as we’re not even six months old and already we have our own space, our first full time employee, and a rapidly growing client list. I never could have predicted the pace at which we’d grow. It’s been such an exciting first few months for us.”
Doctor Doctor returns April 28 on Nine
Dr Hugh Knight, (Rodger Corser) faces his toughest challenge ever when the fifth series of Doctor Doctor premieres Wednesday, April 28 at 8.30pm on Nine and 9Now.
When the Knight family and the entire town of Whyhope are plunged into crisis, all eyes turn to Hugh to save them. Forced to relocate to a veterinary clinic after the discovery of asbestos in the hospital, matters are further complicated when high-flying council administrator Sharna Bahtt (Chantelle Jamieson) arrives in town, simultaneously sacking Meryl as mayor (Tina Bursill) and setting her sights on Hugh. The flames of romance continue to be stoked when newly single Penny (Hayley McElhinney) arrives back in town, forcing Hugh to grapple again with his feelings for her and a potential relationship with Sharna.
With the hospital on the brink of permanent closure, his mother arrested for fraud, and a love triangle looming, will Whyhope’s bad boy be the Messiah? Or is it all a recipe for an even bigger disaster?
Doctor Doctor season five will feature the ensemble cast of Nicole da Silva (Charlie), Ryan Johnson (Matt), Tina Bursill (Meryl), Hayley McElhinney (Penny), Matt Castley (Ajax), Chloe Bayliss (Hayley), Charles Wu (Ken) and Belinda Bromilow (Betty).
Plus, joining the regular cast for series five is: Zoë Ventoura (Love Child, Packed to the Rafters, Underbelly Files: Chopper, Home and Away); Lincoln Younes (Home and Away, Love Child, Grand Hotel); Darren McMullen (House Husbands, Seachange); John Waters (All Saints, Underbelly: The Golden Mile, Offspring, Halifax Retribution) and newcomers Chantelle Jamieson (Crownies, House Husbands, Underbelly Files) and Contessa Treffone (Here Out West).
Based on an original idea by Tony McNamara and Ian Collie, Doctor Doctor is produced by Easy Tiger Productions for Nine with the assistance of Screen NSW and Screen Australia.
Doctor Doctor premieres Wednesday, April 28 at 8.30pm on Nine and 9Now.
TV Demand: Game of Thrones turns ten, The Falcon and the Winter Soldier dominates
The Falcon and the Winter Soldier continues its run at the top of the Australian Overall and Digital Original charts this week. Last week fellow Disney+ Marvel TV show WandaVision had crept back to the top of both New Zealand charts, but this week The Falcon and the Winter Soldier has claimed number one on those as well, making it the top show across the board.
On both the Digital Originals and Overall Australian charts, The Falcon and the Winter Soldier is currently sitting at 34.36 points above market average. In New Zealand it is 23.36 points above market average.
The Falcon And The Winter Soldier is the third Disney+ show in a row to hit the number one spot after The Mandalorian took the top spot ahead of their second season launch in October 2020. WandaVision took over as the show to beat on February 2nd this year.
As Game of Thrones turns ten this week, the iconic show has had a strong week on the charts. It came in at fourth on the Overall Australian charts at 22.52 points above market average, and third in New Zealand with 17.35 points above the market average.
Whilst fans of the show still hold a grudge about the last seasons of the show and the endings that the people of Westeros were given, viewers still seem to be switching back on to mark the anniversary of Game of Thrones. After all, for all the gripes the fanbase had with the ending, this is still the show that gave us moments like The Red Wedding and Hodor holding the door.
TV Ratings Survey: Tuesday Week 17
Primetime News
Nine News 1.034,000/1.025,000
Seven News 993,000/978,000
ABC News 677,000
10 News First 359,000 (5:00 pm)/ 238,000 (6:00 pm)
SBS World News 183,000/131,000
Daily current affairs
A Current Affair 741,000
7.30 498,000
The Project 290,000 (6:30 pm)/ 480,000 (7 pm)
The Drum 196,000
Breakfast TV
Sunrise 250,000
Today 199,000
News Breakfast 172,000
Late News
The Latest 100,000
ABC Late News 101,000
Nine
Nine has continued its strong performance with another win last night with a primary share of 20.4% and a network share of 28.6%.
The top rating program for Nine was Lego Masters which was also the top non-news program of the evening with 782,000. This was down on the launch episode which aired on Monday night with 838,000.
Nine stuck with the theme of interlocking plastic bricks last night when it followed Lego Masters with Inside Legoland, which had 238,000 tuning in.
Seven
On Dancing With The Stars: All Stars, 577,000 watched as Manu Feildel, Luke Jacobz, Jamie Durie, Ada Nicodemou and Renee Bargh attempted to make the Grand Final.
After a judges deadlock, Feildel was saved by Todd McKenney’s deciding vote, while Durie and Bargh departed the competition.
On Sunday, Luke Jacobz, Bec Hewitt, Kyly Clarke, Ada Nicodemou and Manu Feildel will take to the floor for the Grand Final.
The Good Doctor followed with 311,000, this was up on last weeks 305,000 viewers.
Earlier in the evening Home and Away had 572,000 tune in.
10
MasterChef Australia‘s second episode of the season had 582,000 viewers watch as the remainder of the season’s contestants were revealed. This was down on the launch episode on Monday which had 670,000 viewers.
This was followed by an NCIS double with 229,000 and 176,000 viewers.
The Project 290,000 (6:30 pm) and 480,000 (7:00 pm) watched as the show covered the George Floyd verdict, an Auckland transport worker testing positive for Covid, and chatted to American rock band The Offspring.
ABC
Anh’s Brush with Fame had 491,000 viewers tune in as Anh Do was joined by Kamahl who talked about how he put feats of inferiority aside as a young immigrant to selling millions of albums worldwide.
This was followed Old People’s Home for 4 year olds with 498,000 viewers.
Both Anh’s Brush with Fame and Old People’s Home for 4 year olds were below 500,000 this week after facing stiffer competition with Nine, 10, and Seven all rolling out tentpole programming.
SBS
The top rating non-news show on SBS last night was a repeat of Who Do You Think You Are? with 177,000 viewers.
Having launched on Monday, The Cook Off with Adam Liaw had 50,000 tune in.
Week 17: Tuesday
| TUESDAY METRO | |||||||||
|---|---|---|---|---|---|---|---|---|---|
| ABC | Seven | Nine | 10 | SBS | |||||
| ABC | 12.4% | 7 | 19.0% | 9 | 20.4% | 10 | 13.4% | SBS One | 4.4% |
| ABC KIDS/ ABC TV PLUS | 2.3% | 7TWO | 3.3% | GO! | 2.6% | 10 Bold | 3.2% | VICELAND | 1.4% |
| ABC ME | 0.3% | 7mate | 2.8% | GEM | 2.0% | 10 Peach | 2.9% | Food Net | 1.0% |
| ABC NEWS | 1.8% | 7flix | 1.7% | 9Life | 2.2% | 10 Shake | 0.9% | NITV | 0.1% |
| 9Rush | 1.3% | SBS World Movies | 0.5% | ||||||
| TOTAL | 16.8% | 26.8% | 28.6% | 20.4% | 7.3% | ||||
| TUESDAY REGIONAL | |||||||||
|---|---|---|---|---|---|---|---|---|---|
| ABC | Seven Affiliates | Nine Affiliates | 10 Affiliates | SBS | |||||
| ABC | 12.8% | 7 | 21.4% | 9 | 15.7% | WIN | 9.8% | SBS One | 4.1% |
| ABC KIDS/ ABC TV PLUS | 1.6% | 7TWO | 4.7% | GO! | 2.6% | WIN Bold | 4.6% | VICELAND | 1.3% |
| ABC ME | 0.5% | 7mate | 5.5% | GEM | 4.1% | WIN Peach | 3.2% | Food Net | 0.9% |
| ABC NEWS | 1.2% | 7flix (Excl. Tas/WA) | 1.6% | 9Life | 2.2% | Sky News on WIN | 1.9% | NITV | 0.1% |
| SBS Movies | 0.5% | ||||||||
| TOTAL | 16.1% | 33.2% | 24.7% | 19.6% | 6.9% | ||||
| TUESDAY METRO ALL TV | |||||||||
|---|---|---|---|---|---|---|---|---|---|
| FTA | STV | ||||||||
| 88.7% | 11.3% | ||||||||
Tuesday FTA
- Nine News Nine 1,034,000
- Nine News 6:30 Nine 1,025,000
- Seven News Seven 993,000
- Seven News At 6.30 Seven 978,000
- Lego Masters Nine 782,000
- A Current Affair Nine 741,000
- ABC News ABC TV 677,000
- MasterChef Australia 10 582,000
- Dancing With The Stars: All Stars Seven 577,000
- Home And Away Seven 572,000
- The Chase Australia Seven 533,000
- Old People’s Home For 4 Year Olds ABC TV 498,000
- 7.30 ABC TV 498,000
- Anh’s Brush With Fame ABC TV 491,000
- The Project 7pm 10 480,000
- Hot Seat Nine 470,000
- 10 News First 10 359,000
- The Chase Australia-5pm Seven 319,000
- The Good Doctor Seven 311,000
- Hot Seat -5pm Nine 290,000
Demo Top Five
16-39 Top Five
- Lego Masters Nine 188,000
- MasterChef Australia 10 158,000
- Nine News 6:30 Nine 150,000
- Nine News Nine 145,000
- The Project 7pm 10 127,000
18-49 Top Five
- Lego Masters Nine 350,000
- Nine News 6:30 Nine 266,000
- Nine News Nine 258,000
- MasterChef Australia 10 238,000
- The Project 7pm 10 216,000
25-54 Top Five
- Lego Masters Nine 398,000
- Nine News 6:30 Nine 331,000
- Nine News Nine 321,000
- MasterChef Australia 10 282,000
- Seven News At 6.30 Seven 251,000
Tuesday Multichannel
- Bluey ABC Kids/ABC TV Plus 160,000
- NCIS Ep 3 (R) 10 Bold 154,000
- School Of Roars ABC Kids/ABC TV Plus 143,000
- Ben And Holly’s Little Kingdom ABC Kids/ABC TV Plus 142,000
- Peter Rabbit ABC Kids/ABC TV Plus 140,000
- Peppa Pig ABC Kids/ABC TV Plus 135,000
- Bluey ABC Kids/ABC TV Plus 132,000
- Shaun The Sheep ABC Kids/ABC TV Plus 132,000
- Peppa Pig ABC Kids/ABC TV Plus 120,000
- Andy’s Aquatic Adventures ABC Kids/ABC TV Plus 115,000
- The Adventures Of Paddington ABC Kids/ABC TV Plus 114,000
- Rusty Rivets ABC Kids/ABC TV Plus 113,000
- Inspector George Gently 7TWO 110,000
- Highway Patrol-Ep.2 Pm 7mate 107,000
- Highway Patrol 7mate 106,000
- Outback Opal Hunters 7mate 102,000
- The Wonder Gang ABC Kids/ABC TV Plus 102,000
- Pie In The Sky 7TWO 102,000
- Neighbours 10 Peach 99,000
- Spicks And Specks ABC Kids/ABC TV Plus 99,000
Tuesday STV
- The Bolt Report Sky News Live 63,000
- Paul Murray Live Sky News Live 56,000
- The Great British Bake Off Lifestyle FOOD 53,000
- Live: AFL 360 FOX FOOTY 50,000
- Peppa Pig Nick Jr. 47,000
- Credlin Sky News Live 47,000
- Alan Jones Sky News Live 46,000
- Peppa Pig Nick Jr. 44,000
- Live: NRL 360 FOX LEAGUE 43,000
- Peppa Pig Nick Jr. 41,000
- Peppa Pig Nick Jr. 39,000
- Peppa Pig Nick Jr. 39,000
- Peppa Pig Nick Jr. 36,000
- Peppa Pig Nick Jr. 36,000
- The Kenny Report Sky News Live 36,000
- Ricky Zoom Nick Jr. 35,000
- Paw Patrol Nick Jr. 35,000
- High Noon FOX Classics 34,000
- Blaze And The Monster Machines Nick Jr. 33,000
- Peppa Pig Nick Jr. 31,000
Shares all people, 6pm-midnight, Overnight (Live and AsLive), Audience numbers FTA metro, Sub TV national
Source: OzTAM and Regional TAM 2021. The Data may not be reproduced, published or communicated (electronically or in hard copy) without the prior written consent of OzTAM
Media News Roundup
Business of Media
OMA members and the RSL call Australians to Light Up the Dawn on Anzac Day
Light Up the Dawn is an RSL initiative, instituted last year to mark Anzac Day when the traditional march was cancelled due to Covid-19. Australians were encouraged to honour our armed forces at 6am on Anzac Day in an at-home vigil, lighting a candle in their driveways or on their balconies, or in their living rooms, to commemorate the nation’s veterans.
Based on the positive community response, Light Up the Dawn will again encourage Australians to come together. Whether gathering for public services or participating in private reflection, Australians have a choice in how they honour the service and sacrifice of veterans this ANZAC Day.
The RSL will also produce a short personal service and participation kits for use by the community, as well as a live-streamed dawn service at 6am on the day.
“It was moving to see the simple and safe gesture that was Light Up the Dawn very obviously resonate with the community last year. Our members were proud to support Light Up the Dawn using the industry’s network of digital signs to encourage people to come together. It is wonderful to see our promotion of events like this not only lighting up the dawn but contributing to the public discourse by bringing people together in reflection on a day of such significance to our nation,” said Charmaine Moldrich, CEO of the OMA.
“We salute RSL Queensland for their efforts in producing Light Up the Dawn giving all Australians the chance to stand in solidarity in remembrance of those who served and made the ultimate sacrifice for our nation,” added Moldrich.
OMA members supporting Light Up the Dawn this year include AOSCo, BIG Outdoor, goa Billboards, JCDecaux, oOh!media, Outdoor Systems, Paradise Outdoor Advertising, QMS Media, Shopper Media, and Total Outdoor Media (TOM).
Netflix reports 208m members, updates audience figures for biggest series
Revenue grew 24% year over year and was in line with our beginning of quarter forecast, while operating profit and margin reached all-time highs.
We finished Q1’21 with 208m paid memberships, up 14% year over year, but below our guidance forecast of 210m paid memberships. We believe paid membership growth slowed due to the big Covid-19 pull forward in 2020 and a lighter content slate in the first half of this year, due to Covid-19 production delays.
We continue to anticipate a strong second half with the return of new seasons of some of our biggest hits and an exciting film line-up. In the short-term, there is some uncertainty from Covid-19; in the long-term, the rise of streaming to replace linear TV around the world is the clear trend in entertainment.
The extraordinary events of Covid-19 led to unprecedented membership growth in 2020, as it pulled forward growth from 2021, and delayed production across every region. In turn, we ended 2020 with a bigger membership and revenue base than we would otherwise have had, contributing to record Q1’21 revenues.
These dynamics are also contributing to a lighter content slate in the first half of 2021, and hence, we believe slower membership growth. In Q1, paid net additions of 4m were below our 6m guidance (and the 16m net additions in the year ago quarter) primarily due to acquisition, as retention in Q1 was in line with our expectations.
We anticipate paid membership growth will re-accelerate in the second half of 2021 as we ramp into a very strong back half slate with the return of big hits like Sex Education, The Witcher, La Casa de Papel (aka Money Heist), and You, as well as an exciting array of original films including the finale to The Kissing Booth trilogy and large scale, star-driven features like Red Notice (starring Gal Gadot, Dwayne Johnson and Ryan Reynolds) and Don’t Look Up (with an all-star cast including Leonardo DiCaprio, Jennifer Lawrence, Cate Blanchett, Timothée Chalamet, and Meryl Streep).
There are several facets to our content strategy. First and foremost, we want to deliver a wide variety of best-in-class stories that our members love and watch in big numbers. Examples of this breadth in Q1 include season one of Firefly Lane (49m chose to watch this title in its first 28 days), season 3 of Cobra Kai (45m), Fate: The Winx Saga (57m), and Ginny & Georgia (52m). Our top movies in Q1 include I Care A Lot (56m), YES DAY (62m), Outside the Wire (66m) and the last instalment of To All the Boys I’ve Loved Before trilogy (51m).
Netflix shares plunge as pandemic boom comes to screeching halt
The boom Netflix enjoyed during the pandemic came to a dramatic halt on Tuesday (US time), when dismal subscriber growth sent its shares plunging as much as 13 per cent, reports the SMH’s Lucas Shaw.
The streaming service added just 3.98 million subscribers in the first quarter, missing Wall Street’s estimate of 6.29 million and its own forecast of 6 million. The current quarter will be even more challenging, with Netflix predicting one million new customers – a fraction of the 4.44 million projected by analysts.
South by Southwest stake sold to owner of Rolling Stone to keep festival alive
The Texas festival, one of the largest and best known in the US, was dealt a severe financial blow last March after being cancelled at the last minute by Austin city officials because of the outbreak of the coronavirus pandemic.
Organisers said at that time that their insurance policies didn’t cover cancellation because of a pandemic. They believed the cancellation would cost them millions, raising questions about the future of the festival, which is also known as SXSW or simply “Southby.” Last spring, SXSW laid off a third of its 175 year-round employees.
This year, organisers ran a shortened virtual event only, but said they intended to bring the event back in person in 2022.
In 2019 Penske Media licensed print and digital right for Rolling Stone Australia to The Brag Media. The US publisher later also did a deal with Brag for digital rights to Variety and other Penske US brands.
News Brands
Nick McKenzie to speak at Sydney Media Club: Tickets available for May event
Tickets can be secured now via kennedyawards.com.au.
The Sydney Media Club lunch will coincide with the official call for entries in the 10th Annual NRMA Kennedy Awards, including the $25,000 prize for the Australian Journalist of the Year, on Wednesday May 19.
See also: Kennedy Awards reveals 2021 dates, venue and sponsorship partnership
The Village Voice print edition returns in New York four years after it was axed
“It all makes sense,” said the longtime Voice columnist Michael Musto, who has a byline in the return issue. “New York is back, The Voice is back, I’m back.”
The new issue, which came out on Saturday, is the first print incarnation of the storied independent publication since August 2017, when its previous owner, Peter D. Barbey, took it digital-only a year before shutting it down. Brian Calle, the publisher of LA Weekly, bought The Voice in December and revived its dormant website in January.
“For us, putting a print issue out was a stake in the ground,” Calle said. “It really makes the relaunch of The Village Voice real in a way it wasn’t before.”
Former US intelligence director backs Turnbull and Rudd’s call for Murdoch media inquiry
In an interview with Guardian Australia, Clapper, a retired lieutenant general in the US air force and the top intelligence official for seven years under former US president Barack Obama, said Fox News was a “megaphone for conspiracies and falsehoods” in America. He said the storming of the US Capitol on 6 January had demonstrated a clear connection between truth decay and the risk of civil disobedience and unrest.
“I have spoken a lot about a phenomenon that is not just in the United States but in other places as well of what the Rand Corporation has very aptly and cleverly called truth decay,” Clapper, who is a CNN analyst, said. “This is the whole business of disregarding facts and objective analysis and empirical data.
Entertainment
Australia’s Eurovision queen Montaigne will compete this year from home because of Covid-19
Montaigne missed out on competing last year when the pandemic cancelled the 2020 event and SBS decided to give her another shot at the title instead of staging another Australia Decides selection show.
But after extensive risk assessment, Australia’s Eurovision delegation has been forced to stay home.
Television
Sunrise viewers excited to see Mel Doyle’s return to the show
In what was a reunion, the former Sunrise host returned to the show she hosted for 14 years only to be interviewed by her former colleagues David “Kochie” Koch and Natalie Barr about her new podcast Age Against the Machine.
Koch introduced Doyle, saying “Our next guest is no stranger to our screens, or any of us.”
While Barr said that her visit brought back lots of memories.
“I was listening to this making dinner and reliving the memories of you being on the show,” Barr said of her former colleague’s new podcast.
SAS Australia 2021: Candice Warner’s stern advice to new recruits
Mother of three Warner, 36, was one of the favourites from the first season of the controversial reality show.
“A lot of the contestants, it will be a nightmare for them, they will be living in a nightmare,” the wife of cricketer David Warner told Confidential.
“I take my hat off to them because that is very courageous especially after seeing what we went through.”
Andrew O’Keefe has two fresh domestic violence charges laid
O’Keefe, 49, the former host of Weekend Sunrise and The Chase Australia, was initially arrested in the early hours of January 31 and charged with common assault.
On Tuesday, Waverley Local Court was told two additional charges have since been laid against O’Keefe, relating to another assault at Randwick on the same night as the first, and an earlier assault at Kangaroo Valley.
Police allege O’Keefe assaulted his partner, occasioning actual bodily harm, during the second incident at Randwick between 11.56pm on January 30 and 12.16am on January 31.
He is also charged with common assault over the alleged Kangaroo Valley incident, which police say unfolded between 6.30am and 6.45am on January 20.
O’Keefe did not appear in Waverley Local Court on Tuesday, which was expected to hear an application to have his original charge dealt with on mental health grounds.