Mediaweek Podcast – Radio Industry – Ep 4

Mediaweek’s Radio Industry Podcast
Episode 004
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* Guy Dobson – Head Of Content – Austereo
* James Manning – Editor – Mediaweek
* Brenden Wood – Moderator

* The role of national content director at Austereo
* Hamish & Andy’s success
* Can all drive radio shows succeed in the breakfast slot?
* Breakfast shows need to be local
* Listening for pleasure versus listening for business
* Triple M Melbourne’s Myf Warhurst burning her Logies dress
* Triple M Adelaide’s involvement with Sam Newman’s Footy Show stunt in Rundle Mall
* B105’s ‘Disaster Chef’ promotion
* Media War: Kyle Sandliands v Merrick Watts
* Austereo’s number one websites and their revenue success
* Semi Pro Radio – Triple M’s search for new talent
* Campaign Brief have begun promoting Triple M’s talent search
* The re-launch of Triple M Sydney and Melbourne
* The marketing strategies employed by Austereo’s radio stations
* Building rapport with on air talent
* Monitoring Austereo’s competitors
* Trends in US radio
* Digital radio in Australia
* Austereo’s ‘Event Radio’ – Pink Radio
* Austereo’s digital station Radar Radio

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