Mediaweek Podcast – Radio Industry – Ep 10

Mediaweek’s Radio Industry Podcast
Episode 010
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* Mitch Braund – Content Director – B105
* James Manning – Editor – Mediaweek
* Brenden Wood – Moderator

* Brisbane radio ratings – 2009 Survey 4 results
* B105 has returned to the top of Brisbane radio ratings
* The reaction by radio to Michael Jackson’s death
* Programming Michael Jackson music on the day of their death
* MCM’s Jono & Dano returned from holidays early to present a special Michael Jackson show
* Tim & Biggzy’s response to Michael Jackson’s death
* Mitch Braund’s background in radio
* B105’s brand evolution
* Recruiting Labby, Camilla & Stav to host B105 breakfast
* Nova 1069’s success in Brisbane
* How B105 ran down the opposition to get to #1
* Losing audience to gain audience
* The older demo and their effect on the overall share
* Working harder to hold the gains at B105
* B105’s Gotcha Calls
* B105’s daytime line up – Ryan Tothill, Becko & Hamish & Andy
* B105’s recruitment of Kiri Martin & Alison Longhurst from The Edge
* Triple M Brisbane’s ratings
* Nova’s Meshel Laurie responds to the ratings result via her Twitter account
* Digital radio
* Jamie Dunn’s return to the Brisbane radio market
* How did Brisbane media report this week’s radio ratings news?
* Hamish & Andy’s attitude
* Hamish & Andy love working with clients
* Hamish & Andy played a big part in the success of B105’s re-brand
* Austereo’s National Content Operations Manager Craig Bruce work closely with B105
* The involvement of Fox FM’s Dave Cameron and ESP’s Brian Ford at B105
* Working with B105’s clients
* Meetings, monitoring & life/work balance
* Working for Austereo
* Vega’s programming in Sydney
* Mediaweek’s reporting of Mitch Braund’s original appointment to B105

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