Search results for "yahoo"
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AgenciesNift nabs Yahoo veteran John McNerney to head APAC expansion
McNerney brings more than 15 years of international experience to the table.
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NewsYahoo DSP rolls out agentic AI to automate key advertiser tasks
Campaign activation tools allow advertisers and partners to connect external AI agents via MCPs.
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AI & DataNo more ‘shiny toys’: Yahoo’s Maddie Basso rips up the playbook
She’s the ‘bleeding purple’ Yahoo exec who wants to banish ‘rinse and repeat’ strategies.
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CompaniesPurple reign: Yahoo’s Newfronts doubles down on AI and streaming
The pitch? faster workflows, sharper measurement and partnerships.
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DigitalYahoo Australia creates new head of news and lifestyle role for Belinda Grant-Geary
Grant-Geary will lead the editorial strategy and teams for Yahoo’s news and lifestyle verticals.
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DataYahoo DSP extends partnership with Media Tonic in Victoria
John McNerney: 'Expanding into Victoria with Media Tonic, a long-standing and proven partner, ensures we can support this demand with the same...
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NewsYahoo Academy 2025 wraps up with pitch-off for youth charity MMAD
John McNerney: 'The calibre of creative-thinking and boldness we saw in this year’s delegates was exceptional.'
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NewsYahoo taps Paramount for its new CMO
Jim Lanzone: 'His expertise in driving brand strategy and fostering collaboration across every facet of marketing leadership will be crucial.'
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AgenciesVMO and Yahoo team up to take CTV campaigns out of the living room
OmniStream launches to connect connected TV with place-based DOOH buys.
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NewsYahoo names emerging leaders participating in 2025 Academy program
John McNerney: 'It’s fantastic to see the calibre of professionals joining this year’s program.'
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DataAustralian consumers lack understanding of personal data usage: Yahoo and Magna research
The lack of knowledge proves to be a major challenge for brands and agencies trying to build trust in digital advertising.
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News
Yahoo Academy returns and opens nominations for 2025
John McNerney: 'Yahoo Academy is about giving rising stars the tools and confidence to lead, adapt and thrive in an evolving workplace.'
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DataYahoo DSP adopts IAB Tech Lab’s data transparency labels
Giovanni Gardelli: 'Transparency is critical to reinforce trust and drive better outcomes for advertisers.'
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DataYahoo DSP launches new partnerships at CES 2025
Miles Fisher: 'We believe this partnership represents a significant step forward in delivering a seamless and effective advertising experience across the growing...