Search results for "wpp"
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NewsWPP Open users get early access to TikTok innovations with new Symphony AI Integration
Rob Reilly: 'It’s about making creativity smarter, faster and more effective, blending the magic of the human touch with the power of...
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AgenciesWPP Media appoints Chief Creator Officer and Head of Creative Strategy
Aimee Buchanan: 'We are thrilled to see Shivani and Toby take on these roles to help scale influence by WPP Media and...
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AgenciesMars ends partnership with WPP and unveils new ecosystem
'One Mars' aims to bring best-in-class capabilities across the industry’s most innovative and talented media, production and creative networks.
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AgenciesAustralia’s advertising market projected grow by 4.1% to $17.7B: WPP Media
Melissa Hey: 'Our mid-year outlook reflects that Australia is a resilient market navigating global economic shifts.'
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AgenciesMark Read to depart WPP after 30 years
'It has been an immense privilege to serve as its CEO for the past seven years.'
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AgenciesParamount cuts ties with WPP Media after 20 years
The end of the partnership comes as production company Skydance and private equity firm RedBird Capital are set to take over Paramount
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NewsWPP Media fuels faster, smarter marketing performance with ‘Open Intelligence’
Tom Braybrook: 'Open Intelligence represents a fundamental shift in how we think about what’s possible when it comes to data and marketing.'
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AgenciesWPP Media replaces GroupM name as company embraces fully integrated, AI-powered position
Mark Read: 'We believe that WPP is the strongest marketing partner for the world’s leading brands in the AI era, where technology...
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NewsMedia Roundup: ABC’s ‘bias’ warning, SCA’s boardroom ‘shake-up’, WPP’s rebrand drama, Disney’s DEI backtrack and Markle’s legal woes
See the top industry stories trending today.
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AgenciesWPP reportedly set to retire GroupM brand in global media restructure
Changes are expected to occur within months.
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AgenciesKatie Rigg-Smith set to exit WPP after 26 years
'It has been an absolute blast and I have loved every minute of it.'
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AgenciesWPP to continue ‘disciplined’ approach after Q1 results
Mark Read: 'Our financial performance in Q1 was in line with our expectations, reflecting macroeconomic challenges and the timing of new business.'
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AgenciesL’Oréal taps WPP Beauty Tech Labs as its advocacy and influencer agency
Georgia Hack: 'This collaboration with WPP is dedicated to driving innovation, transformation, and excellence in the content and advocacy space.'
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NewsWPP acquires InfoSum
Mark Read: 'Bringing InfoSum into WPP is a major step forward for our data capabilities and the results we can deliver for...