Tug, which operates in Sydney, Singapore, London, Toronto, and Berlin, specialises in using data, media, content, and technology to optimise digital marketing.
Measurable results, predictive strategies for targeting on path to purchase, focus on media dollars.
The agency’s appointment is effective immediately
The expansion marks a significant year of development for the business.
Time Under Tension tested 11 major Australian retailers.
Andrew Gilbert : 'This helps brands stay ahead of shifting consumer preferences'.
Jack Byrne: “Retail media is one of the most powerful levers for brands to connect with consumers at scale."
Uniting a shared vision of making functional fitness accessible, social and rewarding for athletes.
81 per cent of retail journeys collapse between digital discovery and in-store purchase.
It's hoped the network will drive real-time decision-making and end-to-end operational efficiency
The real test is in the agency response - who’s buying the pitch, and who’s not.
Nine delivered a showcase built around integration, measurement, and premium storytelling. But what was the reaction?
Search AI can extract value from internal systems. For retail, it means better handling of inventory and customer service.
The creator-led economy is now worth more than AUD$387 billion globally and expected to double within five years.