Search results for "iab"
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AdvertisingIAB report finds video ad spend grows despite economic anxiety
Video advertising reached $5.4 billion in 2025, as marketers demand stronger measurement and accountability.
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AgenciesQMS and WPP Media executives named co-chairs of IAB Australia DOOH Council
The pair will replace Brad Palmer and James Lambert.
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AdvertisingEx-IPG Mediabrands boss Mark Coad lands at Hatched as strategic advisor
Coad was made redundant in the shake-up following Omnicom’s adoption of Interpublic Group.
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Data & InsightsIAB report finds affiliate marketing lifts revenue for brands
Research points to rising investment, publisher revenue growth and mounting pressure to adapt to AI-driven discovery.
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EventsIAB puts measurement under the microscope as MeasureUp hits 10 years
This year's event comes as the industry focus sharpens on measurement, data and effectiveness.
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LegalAddiction by design: Meta and Google hit with landmark liability ruling
Jury finds platforms fuelled woman's addiction.
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AdvertisingIAB Australia to run one-hour advertising compliance 101 session
The session will take place on Monday, 10 February 2026, and free of charge to IAB Australia members.
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FeaturesFake podcasts, real risk: why fauxcasts are becoming a brand liability
Welcome to a brand new sketchy era.
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AdvertisingIAB Australia launches free community access pass
Gai Le Roy: 'A strong industry is one that looks after its people.'
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TechnologyIAB Tech Lab unveils Agentic Roadmap for advertisers
The aim is to teach the industry how to scale buying and selling.
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Advertising‘Diabolical’: McDonald’s pulls AI Christmas ad after backlash
'Indeed, it is the most terrible time, not because of Christmas, though; it's because of this thing.'
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AgenciesIAB Australia unveils new resources for retail media and video measurement
The resources reflect the organisation’s push to increase maturity and alignment across two priority channels.
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NewsIAB refines plans to focus on publishers, measurement and privacy
The workstreams will run alongside existing initiatives.
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AgenciesIPG Mediabrands leaders walk on fire (literally) for kids with cancer
The team braved pythons, 500-degree embers, ice baths and extreme fitness challenges.