
'Indies can adapt faster - especially with AI changing how work gets done.'

The report suggests AI is enabling smaller agencies to compete more effectively, allowing small teams to deliver greater output.

Long hours are still worn as a badge of honour, and high turnover is still quietly accepted as part of the model.

Aimee Buchanan: 'The shifts we’re seeing in workforce structure reflect an industry that is actively adapting, not reacting to new realities'

There are new rules on targeting, vendor transparency and stronger governance.

Framework is intended to help agencies prepare early to remain both compliant and competitive.

Confidence in in-house media capabilities is rising.

Darren Woolley: Report will give a clear lens on new business opportunities for 2026.

More marketers are actively seeking out indie agencies not as a compromise, but as a strategic advantage.

Anna Quinn: 'We had an amazing turnout and there was tremendous feedback in the market.'

Just 3 per cent of publishers believe agencies fully maximise sell-side partnerships, according to new research from WeGrow revealing critical gaps in...

'Take my personal details off your database.'

Deanne Constantine: 'The future of creativity isn’t about replacing humans. It’s about amplifying human creativity with technology - and ensuring the right...

'It is our duty as agencies to continue to understand what audiences are doing, and this is a great way to use...