Search results for "WARC"
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AdvertisingWPP tops WARC Creative 100 for fourth straight year
Ogilvy again led network rankings, taking the top global network position for a sixth straight year.
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CreativeBlizzard and Pedestrian launch World of Warcraft activation
It's building hype ahead of the game’s March 3 release.
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AgenciesWPP named top company in WARC 2025 Media 100 List for eighth year
Adam Gerhart: 'We’re thrilled to have two of GroupM’s networks in the top three, and two-thirds of the top ten from our...
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MarketingTikTok and WARC paper reveals how brands can achieve positive business effects
Alexis Wolf: 'Relevance is an ambition worth pursuing - brands who are willing to dive into its nuance will achieve a closer connection...
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NewsGaming worth $184bn globally but ad apend remains low: WARC
US advertisers are forecast to spend $6.7bn on in-game ads this year, equivalent to just 3.7% of total US digital ad spend.
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AgenciesAPAC leads campaigns shortlisted for 2024 WARC Awards
The Monkeys, part of Accenture Song, leads the shortlist pack.
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DataSocial media to reach $247.3bn in 2024 as dominant channel: WARC
Social platforms are now the largest channel worldwide by advertising investment, overtaking paid search last year.
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AgenciesAustralia misses out on top 10, The Monkeys gets #12 campaign: WARC ACT Good report
The Monkeys ranked #15 in the Best 25 Agencies Promoting Good category.
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AgenciesAustralia takes #6 spot in WARC effective 100 ranking
Australia's best-performing campaign, coming in at #11, was Curing Homesickness by CHEP Network in Melbourne.
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AgenciesAustralia claims #6 on Media 100 WARC rankings
Australia's top campaign was FitChix for egg supplier Honest Eggs Co.
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AgenciesAustralia ranked #6 most creative country: WARC
The Monkeys' Tuvalu campaign was Australia's best-performing work, coming in at #5.
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AdspendSpend on sports media rights to reach $61billion as the sector faces fragmentation, WARC reports
The report examines the new sports media landscape, the challenges and opportunities for brand advertisers.
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AdspendAlibaba, Alphabet and Meta forecast to attract 51.9% of global ad spend in 2024, WARC reports
Global advertising spending is expected to top $1 trillion for the first time.
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AgenciesWARC Awards Asia Pacific 2024: Australia senior executives to lead judging jury
Dean Chadwick, Kimberlee Wells, Joshua Lee and Nomfundo Msomi will lead 2024 judging jury.