This year, 55 mentor-mentee pairs earned places in the program, up from 35 last year.
Entries for the 2026 MFA Awards are now open, with early bird submissions due by 21 April and final entries closing on...
Aimee Buchanan: 'The shifts we’re seeing in workforce structure reflect an industry that is actively adapting, not reacting to new realities'
It comes as the MFA reshapes its leadership for the next phase of industry change.
The fear? Much of the industry conversation still leans on outdated assumptions.
The program delivers a practical understanding of the media landscape.
Clemenger BBDO’s ‘Clash of Commuters’ for Samsung won the Grand Prix while Barry O'Brien was inducted into the Hall of Fame.
Sophie Madden: 'It’s no exaggeration to say that John has perhaps contributed more than anyone else to ensuring the strength and evolution...
Sophie Madden: 'The final topics are sharp, relevant and thought-provoking – with just the right mix of humour and edge.'
Sophie Madden: 'These campaigns are not just smart and strategic – they’re creating real, positive change and truly reflect our industry purpose...
Luisa Dalli: 'This is a game-changer for media planning - and a win for brands, agencies, and audiences alike.'
Taking to the panel are Kate Bailey, Joe Lunn, Suzana Ristevski, Nicole Smart, and Sarah Sorrenson.
Sophie Madden said: 'Media agencies demonstrated strength in tough trading conditions, while evolving in response to client needs.'
Philippa Moig: 'Think beyond your team, beyond your agency.'