Search results for "IAB Australia"
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NewsIAB Australia board appoints new chair and deputy chair
Key priorities for 2025 include tracking carbon emissions in media, refining the Ipsos iris ratings, preparing for privacy reforms, and guiding AI...
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NewsIAB Australia releases video ad format matrix to support media planners and buyers
Vikki Pearce: 'We are excited to share this handy resource.'
- News
IAB Australia launches search campaign decision tool to help advertisers optimise performance
Gai Le Roy: 'Even a small improvement can result in significant financial upside for advertisers.'
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DataOnline ad spend grows 12.1% YoY, boosted by Olympics activity: IAB Australia
Gai LeRoy: 'Search and social continue to experience solid growth, putting the calendar year for the digital ad market on track for...
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AdspendTotal online ad spend reaches $3.74bn in Q1: IAB Australia
Gai Le Roy: "The report suggests that many marketers are focused on short term sales targets with the continued economic downturn."
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AdspendOnline advertising spend reaches $14.7 billion, IAB Australia reports
The report showed total advertising expenditure increased 3.7% year-on-year.
- Data
IAB Australia announces latest instalment of measurement innovation series
Two additional modules are slated for release in 2024.
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AgenciesIAB Australia welcomes Domain Group and CMO Rebecca Darley to the board
Gai Le Roy: "I am looking forward to having Bec Darley as one of our directors"
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AgenciesIAB Australia unveils cast of Adland’s first ever industry pantomime “Addy Lala and the MOOD Tea Thieves”
Among the first industry executives to star in the pantomime are Aimee Buchanan, Peter Horgan and Nicole Bence
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DataIAB Australian Ecommerce Report finds convenience is the number one reason for online shopping
The report also found consumers are increasingly focusing on discounts, loyalty programs and seeking price comparisons
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NewsIAB Australia and UnLtd announce media industry themed pantomime production
The production will premiere in Sydney on December 5
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FeaturesIAB Australia Gaming Summit 2023: The misconception around gamers and how a gaming ad campaign can be a catalyst for change
The summit was held at the NSW Teachers Federation Conference Centre in Surry Hills
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BusinessIAB Australia: Move to ban gambling advertising “not a proportionate response”
"There are a range of tools available to manage the delivery of ads online"
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NewsIAB Australia launches digital ad fraud handbook for marketers and agencies
"We want buyers, tech vendors and sellers alike to take this issue more seriously and get their hands dirtier with the details."