This weekend The Sunday Mail launches a new 32-page sports liftout section supported by a marketing campaign fronted by Queensland league legend Johnathan Thurston.
In addition to the new sport liftout, there will also be increased real estate, home, pets and gardening content, and a new offering on parenting from Kidspot.
The Sunday Mail editor Peter Gleeson said: “Sunday is a day of pleasure and relaxation for most Queenslanders and we want the paper to reflect that attitude – we love our sport and our property and spending time with our families.
“The relaunch of The Sunday Mail is 12 months in the making. It’s one of the biggest overhauls we’ve ever embarked upon.
“Our news-breaking and agenda-setting journalism has never been more influential. We think the new-look paper offers more functionality, while continuing to be the best thing about a beautiful Queensland Sunday.”
To promote the sport liftout and content changes to The Sunday Mail, News Corp Queensland have engaged Queensland Origin player and North Queensland Cowboys captain Johnathan Thurston as the face of the marketing campaign, created by Archibald Williams, which will run across television, digital and press for four weeks.