Mediaweek

Digital

Network Ten’s tenplay records biggest month ever

More than 36.3m video segment views were recorded in August

Australian Survivor

Network Ten’s online catch-up viewing and streaming service tenplay achieve its biggest ever month of video viewing in August.

More than 36.3m video segment views were recorded on tenplay in just one month, up 37% compared with July this year and up 52% compared with August 2016.

Until last month, tenplay’s best viewing month was October 2016, when 32.3m views were achieved.

In August this year, tenplay also attracted 4.37m total unique visitors, up 14% year-on-year. That number included 2.17m video unique visitors, up 28%.

Network Ten general manager digital Liz Baldwin

From 1 January to 31 August this year, tenplay recorded 175.96m video segment views, up 30% from the same period in 2016.

The record-breaking results last month were driven by key shows such as The Bachelor Australia, Australian Survivor, Have You Been Paying Attention?, Offspring and Neighbours.

The Bachelor Australia, for example, had 13.87m video segment views in August alone, up 41% on the same month in 2016.

Network Ten general manager digital Liz Baldwin said: “We’re thrilled with the results for tenplay, both across video views and our online catch-up viewing results.

“Through connected TVs, our audience can still have that great broadcast experience in their lounge rooms beyond a traditional broadcast window. What hasn’t changed is their desire to watch quality programming like Offspring, Australian Survivor and The Bachelor Australia.

“Tenplay is across 13 platforms and strategically growing on new ones. Our job is to allow people to access our fantastic content where and when they want it.”

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