The 20 largest reviews in Aus totalled $450m, including Adobe's $36m, TPG Telecom's $34m, and Uber's $33m.
The campaign marks Tourism Tasmania's biggest investment in the winter campaign, debuting TV and experimenting with UV printing on billboards.
Guardian Australia was chosen to partner with the tourism authority because of its focus on sustainability and positive impact.
Starcom's COO argues that the rise of AI should prompt a greater emphasis on curiosity.
The billboard was a collaborative effort from Bega, Thinkerbell, and Starcom.
The integrated campaign will be seen across the Melbourne CBD and Sydney’s inner west and eastern suburbs until April.
Plus: Lan on her highlights as national managing director, recognising quiet leaders and her outlook for 2024
The campaign also includes a partnership with the Ben Fordham LIVE program
The Publicis Groupe agency also welcomed the appointment of Drew Groves as client service director
The launch will take place on December 1 and will be broadcast by SCA's Hit Network across radio
The network showcased its "massive" new announcements for the year ahead as part of the SXSW Sydney
"Life and work were both fast-paced and exciting!"
The re-appointment is inclusive of brands IGA, ALM, Independent Hardware Group, and Total Tools
The agency will also handle the Vodafone and iiNet brands
