The agency will be renamed Herd MSL
"ROI is just more than return on investment"
Zenith says the approach has three key client benefits
Tina Gavros appointed commercial director of investment arm
Wood joins Starcom from m2m Media where he was head of strategy
The new leadership will be responsible for driving growth and innovation of their respective media brands
Publicis Media unfolds its organisation powered by four global brands – Starcom, Zenith, Mediavest, Spark and Optimedia, and Blue 449 + Appointments...