Elizabeth McIntyre: "The ability to seamlessly integrate Outdoor advertising will become a key differentiator"
John O'Neill: "We're forecasting double-digit growth"
This is an increase of 11.9% from $485.7 million for the same period in 2022
OMA CEO Elizabeth McIntyre said: "Our continued robust revenue growth shows advertisers’ trust in our channel"
Photo album of outdoor industry farewelling Moldrich after 13 years of service
• Outdoor companies that have joined in 2022 include Helio, Hivestack and Tonic Media Network
• The four-week pro bono campaign encourages healthy eating
• It will introduce an accurate measurement for digital campaigns and a qualitative metric
• They also join members of the industry's audience measurement system, MOVE (Measurement of Outdoor Visibility and Exposure)
OMA getting closer to its goal of representing 100 per cent of the OOH industry
• Revenue is up 18 per cent from February
• Today’s announcement takes the total OMA membership to 32
The out of home industry reveals the category breakdowns for 2020
New roles for Hilary Perchard, Kerry Field, Chris Solomon and Adam Lang
