Pacific has launched a new digital experience for marieclaire.com.au aimed to provide a clean and elegant design across all devices.
The premium upgrade for marieclare.com.au was led by Will Everitt, head of product and technology who recently joined Pacific. Everitt previously worked at Fairfax Media as technology director and product director with responsibilities including The Australian Financial Review and The Sydney Morning Herald. He has led digital product development for major publishers around the globe including The Times of London, Lonely Planet and Stuff.co.nz.
Will Everitt said: “Our new home page draws the most powerful stories to the eye, so content is easily discoverable, clicky and sticky. With minimal visual clutter and fewer distractions, the result is a more compelling and entirely engaging experience.”
Jackie Frank, general manager, fashion, beauty and health at Pacific, said: “The elegant, immersive new design for marieclaire.com.au includes simple yet stunning visuals, easy navigation and seamless integration for commercial partners within our brand’s safe, trusted environment.”
Nicky Briger, editor, marie claire, added: “Over the past 12 months, traffic on marieclaire.com.au has soared 22% setting a strong foundation for the brand’s latest digital evolution.
“Our new-look, premium digital upgrade follows an impressive year for marie claire, as our total footprint climbs to nearly one million touchpoints.”
The new digital experience for marieclaire.com is the latest of a portfolio of digital launch initiatives for the brand including The Style Set – a network of Australia’s most recognisable fashion influencers – and the inception of StyledBy marie claire, the brand’s curated, interactive personal shopping website and e-commerce platform.