The Out-of-Home (OOH) industry has reported a net media revenue of $59.2 million for the month of February, that is year-to-date growth of 6.7%. This represents an increase of 2.1% from February last year, which posted a net media revenue of $58.0m.
“Out-of-home is delivering growth and we anticipate that this will continue as a result of the industry’s investment in digitisation, insights and innovation to drive results for advertisers,” said Charmaine Moldrich, CEO of the Outdoor Media Association, and Mediaweek magazine’s current Person of the Week.
Digital out-of-home net media revenue makes up 43.8% of total net media revenue year to date, up from 33.7% for the same period last year.
The OOH industry finished 2016 with a 15.8% increase, taking the industry’s net media revenue to a record high of $789.5 million, up from $682.1 million in 2015.
Category figures February 2017
• Roadside Billboards (over and under 25 square metres) $23.9m
• Roadside Other (street furniture, bus/tram externals, small format) $15.9m
• Transport (including airports, bus internals and train stations) $9.8m
• Retail, Lifestyle and Other $9.7m
Read Mediaweek magazine and mediaweek.com.au for regular coverage of the outdoor media sector.