Digital OOH media revenue makes up over a third of total media revenue
The out-of-home industry has reported a net media revenue of $78.1 million for the month of October, an increase of 10.5% from the same month last year, which posted a net media revenue of $70.7 million. The year-to-date media revenue has increased by 16.3%, tracking at $625.1m, up from $537.7m for the same period last year.
Digital OOH media revenue makes up 39.8% of total media revenue, up from 25.6% for the same period last year.
Category figures October 2016:
• Roadside Billboards (over and under 25 square metres) $29.9 million
• Roadside Other (street furniture, bus/tram externals, small format) $21.0 million
• Transport (including airports) $14.5 million
• Retail, Lifestyle and Other $12.6 million