Mediaweek

Digital

Online readership of news media journalism continues to grow

Two in three Australians now access news media journalism online, says the latest emma data

• Over 8.5 million Australians read three or more print newspapers a week

Two in three Australians now access news media journalism online, with mobile readership leading that growth, according to the latest emma™ (Enhanced Media Metrics Australia) data* released today.

Accessing news media content on digital platforms has risen by 6% to 11.9 million in the latest figures. Smartphone readership has grown by 15% year on year to 3.7 million, or one-fifth of the population.

Accessing newspaper websites via PCs or laptops still remains the most popular digital platform, increasing by 5% year on year to 10 million readers.

Total news media readership remained steady in the latest emma data, with 91% of the population reading newspapers across platforms.

Print remained steady and still dominates as the preferred platform for the majority of news media readers, at 13.8 million or 77% of the population. Most are frequent readers, with 8.5 million reading three or more newspapers each week, and 4.5 million reading a newspaper every day.

“Almost half the population regularly engage with newspapers throughout the week, which clearly demonstrates that newspapers play a valuable and influential role in society. The growth in digital readership is offsetting declines in print readership as publishers continue to innovate across platforms and grow their audiences,” The Newspaper Works CEO Mark Hollands said.

“The emma data continues to show that readers are accessing their news content from a range of platforms that provide advertisers with a large and engaged audience.”

The Sydney Morning Herald has Australia’s largest cross-platform readership, reaching 5.3 million readers. The Daily Telegraph followed with 4.2 million readers and the Herald Sun with 3.9 million.

Source: emma

Image: Japanexperterna

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