News Corp Australia has appointed The Works as its new creative agency for direct marketing to support a nationwide brand campaign across metropolitan and regional newspapers.
The Sydney-based agency will take responsibility for retention, acquisition and digital activities as chief marketing officer Tony Phillips takes the publisher’s marketing strategy to market.
Phillips, who joined News Corp in June last year, is working on a new brand campaign to roll out in fiscal 2018.
“The Works has demonstrated the strategic and creative ideas we are looking for as we focus on growing subscriptions for our brands,” Phillips said.
The Works is a multi-awarding winning creative house that has done much work with Optus over many campaigns.