Tuesday September 12 2017
Mediaweek’s Kruti Joshi speaks with Fox Sports presenter Yvonne Sampson about her career and passion for rugby league.
|ABC ME||0.5%||7mate||2.9%||GEM||1.8%||ELEVEN||2.9%||Food Net||0.7%|
|ABC||Seven Affiliates||Nine Affiliates||Ten Affiliates||SBS|
|ABC ME||0.8%||7mate||4.2%||GEM||2.7%||ELEVEN||2.9%||Food Net||0.8%|
|MONDAY METRO ALL TV|
16-39 Top 5
18-49 Top 5
25-54 Top 5
Shares all people, 6pm-midnight, Overnight (Live and AsLive), Audience numbers FTA metro, Sub TV national
Source: OzTAM and Regional TAM 2017. The Data may not be reproduced, published or communicated (electronically or in hard copy) without the prior written consent of OzTAM
Home and Away just missed the top 10 with 718,000 to start week 37 after its week 36 average audience of 658,000.
An hour of Highway Patrol took over the 7.30pm slot with the first episode on 612,000 followed by a repeat on 643,000.
The first of the two-part ITV miniseries Little Boy Blue then did 490,000, just missing the top 20.
A Current Affair featured host Tracy Grimshaw speaking with Victorian MP Rachel Carling-Jenkins who reported her husband to the police. The episode also featured Trevor Long talking about new cheap Aldi SIM card deals. The show’s new week started on 923,000 after last week’s average of 806,000.
The Block had another huge night with the audience climbing above 1.3m as kitchen week got serious. Both the Blockheads and the audience are getting into it as the show continues to be the backbone of Nine’s midyear ratings surge, keeping the momentum going that Australian Ninja Warrior started.
Karl Stefanovic spent his second successive night drumming up primetime audiences on This Time Next Year after his 60 Minutes appearance on Sunday night. This Time Next Year did 876,000 after 797,000 last week.
AFL markets then saw Footy Classified with 245,000 in three markets – 161,000 in Melbourne. Hutchy and Caroline Wilson continue to predict a wildcard weekend before the finals and Hutchy highlighted a tweet from reporter Nathan Templeton which reminded people they should research before they tweet.
Have You Been Paying Attention? continues to be the highlight of TEN’s Monday. Last week the comedy quiz show and two eps of The Bachelor were the channel’s only programs over 700,000. Last night HYBPA? was on 737,000 and was the #2 show for the night 25-54 behind The Block. The program this week featured Jane Kennedy and Mick Molloy as guests, previewing what listeners will soon get on Triple M drive.
Earlier in the evening Rachel Corbett was back on The Project for a second successive night with 618,000 watching. The episode ended with an appearance from comedian Luke McGregor. Last week’s average audience was 531,000.
The second episode of Australian Survivor this week did 595,000 after 617,000 Monday last week. Odette left the series last night after being blindsided by the whole tribe.
Four Corners was up week-on-week from 675,000 to 718,000 with last night’s program a BBC report on North Korea.
Earlier in the night Australian Story did 685,000.
Dick Smith had another good run on the ABC on Media Watch with 543,000 watching after 557,000 last week.
Q&A then did 417,000, up slightly from 390,000 a week ago.
The Obesity Myth continues at 7.30pm with 263,000 after 285,000 last week.
The repeat of episode two of London’s Super Tunnel did 188,000 followed by 24 Hours In Emergency on 182,000.
Turner has partnered with Australian digital production and talent studio Marquee Studios to host original content on YouTube and other online platforms.
Under the umbrella of Mega Awesome Wow, the partnership sees the launch of a digital studio and a network that will create a range of original content, initially across six new YouTube channels. The content is designed to appeal to families with preschoolers and kids – and by extension advertisers and clients looking to achieve results for these key demographics in a brand-safe environment.
“Mega Awesome Wow is a new and unique way for Turner to bring content to kids on the platforms they love,” said Robi Stanton, general manager of Turner Australia, New Zealand and Pacific Territories. “We are so excited to partner with Marquee Studios to offer fun and entertainment on these expertly curated channels.”
Read more at mediaweek.com.au.
Network Ten administrator KordaMentha has unveiled a supplementary report to creditors detailing an underbid by Lachlan Murdoch and Bruce Gordon and why it chose the CBS deal, reports The AFR’s Max Mason.
“Whilst the form of the Birketu and Illyria bid is in no doubt of general interest, it is not the usual practice of administrators to report details of underbidders,” KordaMentha partner Mark Korda said in a statement.
“It is disappointing that Birketu either directly or via related parties has pursued court action, delaying the creditors vote and putting at risk the certainty provided to 750 employees and creditors under the CBS transaction.”
[Read the original]
Fairfax Media’s Lucy Battersby:
Lachlan Murdoch and Bruce Gordon’s bid for Network Ten was $3 million higher than CBS’s, but was too complex and would have seen secondary creditors getting just 2 cents in the dollar, according to an unusual secondary creditors’ report released by KordaMentha on Monday.
[Read the original]
Grabbe comes to Nine from Yahoo7 where she has been head of sales (Victoria) for the past two and half years.
“Over the past year we have been focused on finding the most senior digital specialists for our digital teams,” said Michael Stephenson, chief sales officer.
“Natalie is a fantastic addition to our team. She has an in-depth knowledge of the Melbourne market and will help to drive our Melbourne digital sales team in key areas of focus such as video and programmatic.”
Grabbe has also held senior sales roles for Fairfax where she was agency group director, and at The Guardian, where she was sales director for its US operations.
Grabbe replaces Anjuli Plozza who has been promoted as Nine’s head of strategy, Melbourne, leading the 9Powered offering in Melbourne.
The last time a share of this height was reached in survey on television in Adelaide (excluding Olympic periods) was in August 2008, when Seven recorded a 41.0% share.
Along with the 40.7% share, Seven had every top 10 program with AFL, Seven News and the only entertainment program to make the rankings, Little Big Shots.
Seven’s closest competitor was Nine, which finished on 23.4%.
Saturday’s Port Adelaide v West Coast Elimination Final post-match coverage from Adelaide Oval was the #1 Adelaide program of the week with 276,000 viewers.
AFL legend Garry Lyon has taken a swipe at Channel 9 NRL guru Phil Gould for his “nauseating” commentary of the Melbourne Storm’s win over Parramatta, reports news.com.au’s Tyson Otto.
Gould called the qualifying final at AAMI Park for Channel 9 on Saturday and angered Lyon with what the Demons great says was biased commentary in favour of the Eels.
Lyon told SEN Breakfast on Monday morning the Channel 9 commentary team was noticeably biased against the Melbourne Storm and believes it is a sentiment that is widespread throughout the jealous “Sydney football mafia”.
Lyon also took a jab at Channel 7’s coverage of the Saturday night elimination final in Adelaide for a clunky call of the Eagles’ famous extra-time victory over the Power.
He said the network needed more specialist football broadcasters to call the game rather than the host of former players that have swelled the network’s ranks.
[Read the original]
• Revenue recovery with Stephen King horror adaption It over $7m
A horror franchise has now topped the box office chart for three of the past five weeks. The genre is behind a massive turnaround in ticket sales over the past few days with the total earn from the top 20 movies up 44% weekend-on-weekend to $12.27m. For the past few weeks cinemas have been wondering where the next hit would come from.
August and the start of September have been down for the sector with the first two weekends of August just over $10m, followed by three weekends under $9m including a record low of $7.8m.
The adaption of a Stephen King novel accounted for over 60% of the dollars earned by the top 20 movies. The movie has set a record for the biggest-ever September opening. It is also the biggest-ever opening weekend for a horror movie. The Warner Bros release opened on 548 screens with a screen average of $13,626.
It was the biggest opening since Spider-Man: Homecoming in early July with $10.13m. It also had the best screen average since that super hero release and it was also the biggest opening since then on close to 550 screens – Spider-Man: Homecoming opened on 634 screens with a screen average of just on $16,000.
The horror genre has helped the trade through the winter months with Annabelle: Creation topping the chart for two weeks last month. (That film sits at #9 this week with $7.06m to-date.)
Last week’s chart champ was down 46% this week as the screen average settled to $4,711 after $7,445 the previous weekend. It shed 46 screens to 267 and has a screen gross to-date of $4.97m.
The revenue drop was the smallest of the top five movies this week – 27%. Screen numbers were down from 282 to 237 with a gross to-date of $2.87m.
Weekend three saw the dollars dry up to the tune of 49%, with screens down 19 to 300. Screen average was just over $2,600 with a total earn so far of $5.67m
The fact that Dunkirk was able to make the top five on just over quarter of a million dollars shows how much money the #1 movie sucked out of the audience. $258,000 is the smallest amount of money a movie at #5 has taken all year. Normally that much wouldn’t even score you a place in the top 10. However, that aside, Dunkirk remains a great performer with $22.97m in the coffers after eight weeks as it remains on 163 screens, down from 221 the previous weekend.
Outside the top 5: Ali’s Wedding opened last week at #8 on the chart with $228,000 from just 51 screens at $4,469 per screen. This week that translated to $191,836 with a revenue drop of 16%. The screen average of $3,448 is better than the three movies above it on the chart that are showing on more screens.
• New season sees WNBL back on TV
The upcoming NBL and WNBL seasons are not far away and Fox Sports will be the home of basketball with the most comprehensive coverage available to Australian fans.
For the first time since 2015, the WNBL will be shown on national television with Fox Sports broadcasting every Saturday afternoon game, plus every finals match live, ad-break free during play and in high definition.
Launching October 5, all eight WNBL teams in the revamped competition will be televised live on Fox Sports in the first eight weeks, with a special double-header broadcast in Round 8.
Fox Sports will continue its ongoing support of the NBL delivering live, ad-break free during play and HD coverage of every game, beginning October 5.
With Foxtel’s new streaming service, fans will be able to get instant access to all the coverage and be signed up and streaming the action live within minutes via Foxtel Now.
Fox Sports CEO Patrick Delany said: “The NBL and WNBL are two of the toughest competitions in the world, featuring some of the most talented athletes in the world.
“The NBL has done a great job at innovating and promoting its competition which is helping basketball reach new heights in Australia. Now with our exciting partnership to put the WNBL back on TV, basketball is set to go from strength to strength.
“The WNBL adds to our already strong lineup of women’s coverage. In 2017 we’ll show more hours, across more codes, reinforcing our commitment to women’s sports.
The 2017-18 NBL season begins October 5. Every game live, ad-break free during play and in HD on Fox Sports 503.
The 2017-18 WNBL season begins October 5. Every Saturday 3pm game, plus the round 8 double-header and all finals matches live, ad-break free during play and in HD on Fox Sports 503.
• Essential Media sells drama division to FremantleMedia
• FremantleMedia Australia’s Ian Hogg to join Easy Tiger board
Essential Media and Entertainment has sold its scripted division to FremantleMedia for an undisclosed sum.
In an associated deal, FremantleMedia has acquired a majority stake in the new Australian drama company Easy Tiger Productions. The high-end scripted indie will be led by former Essential Media partner Ian Collie who will take up the position of managing director.
Essential Media’s drama division has been behind Rake, Doctor Doctor, The Principal, Jack Irish and upcoming series for SBS The Sunshine Kings.
Collie will be joined in the new company by development executives Rachael Turk and Tanya Phegan, formerly of Essential Media. In addition to the creation of new drama content, Collie’s scripted projects currently in development at Essential Media will be transferred into Easy Tiger Productions, as will its slate of past drama series.
Easy Tiger Productions’ board will include FremantleMedia’s Sangeeta Desai, COO and CEO emerging markets; Sarah Doole, director of global drama and Ian Hogg, regional chief executive officer, Australia & Asia Pacific.
Founded in 2006 by Chris Hilton, Sonja Armstrong and Ian Collie, Essential Media produces documentaries, features films, factual series and lifestyle programming. The business also produces scripted television and factual entertainment in Los Angeles and Toronto via its joint ventures Essential Media USA, EQTV and Essential Media Canada.
Essential Media and Entertainment’s CEO Chris Hilton said: “We are extremely proud of the exceptional drama IP Essential Media has created and financed over the years and are pleased to see it find the additional resources it needs to prosper under FremantleMedia. We wish Ian Collie the very best in the new venture.”
Essential Media’s current Australian unscripted production slate includes a second season of BodyHack with Todd Sampson (for Network Ten), Uncharted with Sam Neill (for Foxtel & Prime NZ) and The Living Universe (ABC, Arte France, Curiosity Stream & UKTV). The latest season of Gourmet Farmer season five is currently being broadcast on SBS to stellar ratings cementing its position as SBS’s number one food series franchise, and the next instalment of Shane Delia’s culinary adventures Shane Delia’s Recipe for Life (SBS) will premiere soon.
Having just completed the Australian film festival circuit (SFF, Revelations, MIFF, BIFF), the Kriv Stenders-directed feature documentary The Go-Betweens: Right Here will release in cinemas on September 28, 2017.
Zenith has forecast a slight downgrade, with ad revenue for 2017 in Australia now estimated to grow by +2.9% (versus +3.4% in the prior forecast). While the revenue forecast is behind 2016’s growth, it is still above the overall economic growth forecast for Australia in 2017.
Here are the highlights from the Zenith report:
• Digital will continue to be the key growth driver in Australia, with an estimated revenue increase of +10.4%. It is anticipated that digital revenue will account for over half of all billings in 2017 (52% share of spend versus 48% in 2016).
• Out of home continues to perform well off the back of increased inventory, digitisation and tech development. Radio and cinema are stable while the print format continues to be impacted by the shift to digital.
• TV is sorely missing the federal government election spending last year, but is also under pressure from falling audiences as more revenue shifts to video in line with changes in consumption.
• Overall, sectors contributing the most volume in terms of ad spend growth include Automotive, Retail, Alcoholic Beverages and Technology, while Government, Media, Real Estate, Travel and Food have declined.
• Paid search and classified are still growing, but are lagging behind
Paid search was the largest internet advertising channel until 2015, when it was overtaken by display. Much of its recent growth has come from innovations in mobile and location-based search, and future growth will come from adapting search ads to voice-activated personal assistants like Siri and Alexa. Expenditure on paid search totalled US$78bn in 2016, and we forecast 10% annual growth to 2019, when it will reach US$103bn. Growth in paid search will therefore lag behind growth in total internet advertising, which will grow at 12% a year.
Classified advertising – advertising on dedicated web pages without editorial content, often for cars, house and jobs – was an important part of the early internet, but its share of total internet expenditure has been shrinking for many years as users have turned to free listings, auction sites and other substitutes. In 2016, advertisers spent US$17bn on internet classifieds, and we expect this total to rise by just 7% a year to US$21bn in 2019.
• Television and online video consolidate their lead in brand advertising
We distinguish between television and online video advertising because they are distributed differently, generally sold differently and categorised differently by third-party agencies that monitor advertising expenditure. But for many consumers they are beginning to blur together as smart TVs and other devices deliver internet content to households’ main TV sets.
Advertisers are also finding that it makes less and less sense to plan television and online video separately – they work best as complements rather than substitutes. Television supplies reach, while online video offers targeting and personalisation. Together they are becoming more important than ever to advertisers seeking to build brands. Stripping out classified and search – which are essentially direct-response channels – television and online video accounted for 48.5% of expenditure on brand advertising in 2016, up from 43.7% in 2010, and we forecast their market share to rise to 49.3% in 2019.
• Global ad spend to grow 4.0% this year
We forecast that global advertising expenditure will grow 4.0% to US$558bn by the end of 2017. This is down fractionally from the forecast of 4.2% that we made in June.
Next year we forecast 4.2% growth in global ad spend, boosted by the Winter Olympics in Korea, the football World Cup in Russia, and the midterm elections in the US.
Mediaweek was an ABC media partner at OzPod 2017 last Friday and took the opportunity to speak with some of the guests appearing at the second annual event. The podcasts are now available below or at mediaweek.com.au.
• ABC journalist Rachel Brown talks about her successful ABC podcast Trace
• New Zealand reporter Martin Van Beynen talks about The Press newspaper and his true crime podcast Black Hands
• Podcast coach and broadcaster Rachel Corbett and Nova’s head of podcasting Jay Walkerden join Mediaweek’s James Manning and Kruti Joshi to discuss the growing industry
• Planet Broadcasting creative director and co-founder Claire Tonti speaks about giving up your day job to build a global podcasting audience
• Actor and podcaster Charlie Clausen talks about the reasons behind stopping his own podcast to work alongside Wil Anderson on TOFOP and 2 Guys 1 Cup
The last two years have been eventful for Fox Sports presenter Yvonne Sampson. This is on both the professional and personal front.
After two years with Nine’s Wide World of Sports, Sampson replaced longtime presenter Peter Sterling on the channel’s Sunday Footy Show in 2016. This added to her duties as a sideline commentator for Thursday and Saturday night footy, as well as hosting the coverage on Friday nights. She also went on to become the first woman to anchor Nine’s coverage of the State of Origin.
“I didn’t want to let the womanhood down, that’s for sure,” Sampson told Mediaweek during our recent visit to Fox Sports for a podcast. “The stories around that time were about being the first woman to do that. It’s funny because I’d never really considered my gender to be a part of my story. But for Rugby League and Channel 9 at that time, it was a show of how progressive and inclusive the game and the network had become.”
To top off what had already been a stellar year for Sampson, she received a phone call from Fox Sports’ head of sports, Steve Crawley, to join the broadcaster. Sampson’s contract with Nine terminated at the end of 2016.
“It wasn’t a phone call I was expecting. In my entire career, I hadn’t ever really had someone come forward and tell me, ‘Come, work for us.’ It’s usually me approaching them,” Sampson noted. “That invitation was too great to miss at that point in my career. To be a part of the founding crew at Fox Sports for Fox League…It was the offer of a lifetime.
“There are a lot more girls involved in footy at Fox League, which has definitely been one of the highlights.”
Crawley had previously been at Nine as head of sports and was the man who gave Sampson her place at Wide World of Sports. “He was a little bit hesitant. He said, ‘If we bring you on, it’s live TV so you can’t cry.’ And I was like, ‘My goodness, why would I cry? What are you going to do to me?’” Sampson recalled. [Laughs]
WHIMN editor Felicity Harley joins Mediaweek’s James Manning and Kruti Joshi in this episode of Seven Days.
After taking part in our Seven Days podcast last week, Wil Anderson spent some extra time talking to Mediaweek about the new season of Gruen. He walked us through the show’s weekly production cycle and explained how it all worked. Anderson also told us how much he has absorbed about the world of advertising and marketing – “I wish I had learnt more,” he confessed. It’s a fascinating insight into one of the ABC’s most-watched shows.
During a short visit back to Sydney, Mediaweek was lucky to spend time with Kathy Lette. During our talk about the prolific author’s visit, which included several appearances at the Canberra Writers’ Festival, Lette revealed she had optioned the rights to her latest book “Best Laid Plans” to FremantleMedia Australia. During her time in Sydney Lette met with the FremantleMedia Australia drama team to discuss what they had planned for the production.