Wednesday March 29 2017
|ABC ME||0.4%||7mate||2.7%||GEM||3.5%||ELEVEN||3.3%||Food Net||0.7%|
|TUESDAY METRO ALL TV|
Shares all people, 6pm-midnight, Overnight (Live and AsLive), Audience numbers FTA metro, Sub TV national
Source: OzTAM and Regional TAM 2016. The Data may not be reproduced, published or communicated (electronically or in hard copy) without the prior written consent of OzTAM
16-39 Top 5
18-49 Top 5
25-54 Top 5
Nine was just over three points behind with Married At First Sight trailing MKR in all metro markets. Travel Guides pulled back share later in the night though where it again won its timeslot.
Home and Away dropped from 792,000 on Monday to 757,000 on Tuesday.
It was the first of the “super” dinner parties on My Kitchen Rules with mother and daughter Valerie and Courtney offering their guests an Indian experience. They scored well with an overall 99 from a possible 130. Manu gave the main course a 10 while Pete gave their entrée a nine.
Amy and Tyson are on duty tonight, although Josh could be the main event with another insult that will shock. Kyle Sandilands surprised Josh this morning asking how big his penis was. “I think I have already shocked enough,” was Josh’s reply as he declined to answer.
The Tuesday MKR episode was on 1.23m, up on 1.11m last week.
With 800 Words out of the schedule, Ramsay’s Kitchen Nightmares got an earlier slot with 483,000 watching.
A Current Affair devoted the program to coverage of Cyclone Debbie with interviews on location in North Queensland. The episode ended with a note that ACA viewers had contributed close to $90,000 to the two families facing financial challenges after the Bourke Street Mall incident in January. The Tuesday audience was 836,000, down just 10,000 on the Monday number.
On Married At First Sight it was almost the penultimate episode for 2017, which covered crumbling marriages and long-distance relationships. The finale episode will air on the first night of the final week of survey before the Easter ratings break. However, there will be a final reunion episode to screen on the Monday night. The show’s final Tuesday for 2017 did 1.03m, down from 1.19m a week ago. It was also the smallest Tuesday audience for the series – in its two weeks the audiences were just over 900,000.
Travel Guides again sent their tourists domestic with a trip to the Gold Coast with 671,000 watching, down only just from 685,000 last week.
Cyclone Debbie updates and a live cross to Grant Denyer in hospital were the main stories on The Project. The program also screened the Denyer crash vision from the onboard camera in the car, which was frightening. The show again pulled the channel’s biggest audience for the night – 522,000.
NCIS was next best with 407,000, up from 372,000 last week. NCIS: Los Angeles then did 388,000.
The Biggest Loser: Transformed was just outside the top 30 and fifth in the timeslot with 275,000.
Five consecutive Tuesdays in single figures now.
ABC News (789,000) and 7.30 (390,000) were the only shows in the top 20.
Todd Sampson’s Life On The Line saw a bullet fired at him under water. An audience of 281,000 tuned in after the series launched with 318,000 a week ago. (Spoiler for those who didn’t watch – he lived.)
The Indian Dream Hotel on Tour was in Japan with 320,000 watching.
The ABC will be hoping for an Easter ratings miracle next Tuesday with the start of Stargazing Live on Tuesday.
Great Continental Railways Journeys continued its stunning trip and should still be the channel’s #1 for the week with 333,000 last night as Michael Portillo travelled by train, and boat, between Russia and Finland.
Insight then did 210,000 with an episode on making a family business work.
While recent negotiations between Southern Cross Austereo and WIN Corporation initially faltered, the two companies announced yesterday WIN would be buying SCA’s northern NSW television assets for $55m. The amount will be paid in two instalments – $45m initially and then $10m 12 months after completion.
The two companies originally talked about including the sale of Wollongong radio station i98FM in the deal, but that is no longer included.
The sale of the TV assets is subject to a number of conditions that, once met, will see the deal completed soon, according to both parties.
The TV area being sold runs from Newcastle just north of Sydney through to the Gold Coast.
The deal will allow WIN to sell advertising for TEN programming in all four aggregated regional markets on the east coast.
There was some speculation yesterday that this could be a transaction that could now make it easier for Nine and SCA to merge should the media reach laws eventually be changed.
Private equity giant TPG Capital is believed to have quietly amassed shares in Fairfax Media, as it weighs up whether to make a full bid for the online property portal and media group as soon as this week, reports The AFR’s Street Talk column.
More than 18.5 million shares changed hands on Monday, and a further 17.13 million on Tuesday, slightly higher than usual volumes.
Both TPG and Fairfax Media declined to comment on whether the private equity fund had bought a stake, thought to be up to 4.9% of the company.
No foreign buyer can own more than 5% of an Australian media company without approval from the Foreign Investment Review Board.
For corporate history buffs, the last Fairfax leveraged buyout went broke. Of course, this time around, Fairfax is a very different company.
[Read the original]
Fox Sports and the Ten Network are believed to be eyeing Archer Capital’s V8 Supercars, according to sources, as the contest for the private equity-owned motorsports venture heats up, report The Australian’s Bridget Carter and Scott Murdoch.
Various global parties are also believed to be circling, but Fox and Ten are understood to be among the groups that are about to start scrutinising the numbers for a possible tilt at the business, for which they already have the broadcast rights.
Confidential sales documents have already been received by some suitors, while others are meeting with Archer’s advisers UBS next week.
Archer Capital purchased a 65% interest in V8 during 2011.
It is run by the former Ten Network boss James Warburton.
The buyout firm paid about $180 million for its stake and there is a suggestion it could walk away with less than $100m.
[Read the original]
In an APAC first, Adshel has moved to automate the workflow for the buying and selling of out-of-home (OOH) advertising through a partnership with Rubicon Project, a global technology company which operates one of the largest advertising marketplaces in the world.
In a phased launch, Adshel’s inventory will be integrated with Rubicon Project’s Guaranteed Orders platform, commencing with its Adshel Live and Adshel Rail digital panel inventory.
From April 2017, agency and in-house trading desks will have access to Adshel’s digital panel inventory in Australia, with transactions facilitated through the Rubicon Project Guaranteed Orders interface. Media buyers will be able to use this sales automation technology to select digital panels and specify desired audience targeting using various datasets associated with each outdoor media asset, such as audience attitudes and behaviours, location datasets and campaign audience reach and frequency scores via the Outdoor Media Association’s OOH audience measurement metric, MOVE.
The second phase of this partnership will allow the purchase of static panels via automated media buying channels.
Adshel’s partnership with Rubicon Project builds on the existing partnership that Adshel has with Cadreon, an IPG Mediabrands ad-tech unit that develops programmatic technology solutions. Working with Cadreon since June 2014, Adshel has been pioneering outdoor media’s digital programmatic trading model via sales automation technologies.
Seven West Media has been hit with its third high-profile employment lawsuit from a woman in the past six months, with newsreader Talitha Cummins taking a claim she was sacked while on maternity leave to the Federal Circuit Court, report The Australian’s Ben Butler and Christine Lacy.
In a claim lodged with the Federal Circuit Court a fortnight ago, Cummins says she agreed to take the job of reading the news on the Saturday and Sunday editions of Sunrise for $1,400 a week in a conversation with CEO Tim Worner in January 2014.
She told The Australian she “never wanted any bad blood” with Seven and had tried to settle the case. “Unfortunately we have not been able to reach anything like a reasonable settlement,” she said. “The issue at stake is an important one, not only for me but for many women, as I’ve observed in practice.”
[Read the original]
Predictive marketing platform Rocket Fuel ANZ has announced a number of additions to its team.
Phil Murrell, former sales director at Rocket Fuel UK, has joined Rocket Fuel Australia as director of strategic accounts. Murrell has previously held senior sales roles at both online networks and publishers including Virgin Media and Kontera.
Joining as a senior analyst, managing analytics and insight delivery across the Australia and New Zealand market, is Sam Elassad. Previous employers include the Commonwealth Bank and Ernst & Young.
Also joining the team is Rachel Williams who will take on the role of account manager. Williams comes from MCN in the agency sales team working across several agencies in a post-sales capacity.
Linda Nguyen has been promoted to the newly created role of head of platform. Nguyen will be responsible for driving widespread adoption of Rocket Fuel’s Predictive Marketing Platform across current and prospective clients.
Photo: [L-R] Murrell, Elassad, Williams, Nguyen
Yahoo7 yesterday launched a special live channel on PLUS7 for viewers to continue watching the coverage of Cyclone Debbie. 7News: Breaking streamed dedicated live coverage from 7News Queensland to keep viewers up to date with the latest news on Cyclone Debbie when normal television programming resumed after all-day coverage.
The breaking news channel was available across all states, allowing viewers to watch live coverage via their mobile, tablet or desktop, uninterrupted on PLUS7.
Twitter is introducing a new opportunity for publishers and creators to monetise their content, and for brands to advertise against it, with pre-roll ads on Periscope video within Twitter.
Pre-roll ads on Periscope video enable brands to marry their message with specific broadcasts from creators and publishers. The same control that brands have to design their campaigns through the Amplify program will be extended to the new opportunities created with these ads.
Ads on Periscope videos are a new way to use live and on-demand video to reach audiences.
For creators and publishers that use Periscope to go live on Twitter every day, pre-roll ads present a new way to monetise their video content.
For marketers, they have a new source of brand-safe video advertising beyond what was previously available, including ads during live streaming programs from select premium publishers, Promoted Tweets with Periscope video and custom Amplify campaigns with premium content creators.
Ads on Periscope videos are now available to select advertisers through custom Amplify packages, and will roll out more broadly in the coming months.
From this week Mediaweek will again be publishing highlights from the Nielsen Social Content Ratings for television programs. Below are the top five for Sport and Non-Sport.
In the Non-Sport category there is no surprise that Nine’s Married At First Sight takes three of the top five places.
In Sport it was all AFL with the exception of the Australian Grand Prix, which slipped into the top five at #2. This will surely create controversy amongst NRL fans who will be wondering why their code has been locked out of the top five.
Source: Nielsen Australia. Rankings based on Interactions for relevant Australian Twitter and Facebook activity. Interactions are defined as original social media Posts and Tweets related to a TV episode or program, and the engagement with that original content.
Source: Nielsen Australia. Rankings based on Interactions for relevant Australian Twitter and Facebook activity and includes live events only. For simulcast events, the rankings reflect the highest interactions across all airing networks, denoted with an asterisk.
• Uptake in streaming fuels rise for a second year running in total industry revenue
The Australian Recording Industry Association (ARIA) has released its 2016 wholesale sales figures which showed another successful year for the Australian music industry with 5.5% growth generating $352.2 million in revenue.
The growth was driven by the continuing surge in streaming revenues and comes on the back of a 5% increase in 2015.
Music streaming has become the dominant consumption format for Australian music fans, now accounting for 38.5% of overall market by value, and growing by 90.5% over the year. The growth driven by streaming fueled an overall 17.6% increase in total digital market, totaling $244 million. Digital sales now account for approximately 70% of the total market.
Physical formats continue to play an important part of the music business, with revenues of $107.9 million accounting for 30.6% of the total market. This demonstrates that many music fans still have a strong connection to their favourite albums via physical formats.
Though still niche in terms of its overall size, vinyl enjoyed another stellar year, rising 70% to over $15.1 million in value. This represents the sixth consecutive year that the industry has seen an increase in the demand for vinyl.
• Record number of devices in homes
• Consumers spread viewing, boosting online video consumption
• TV remains first choice for most, takes 86.6% of viewing
With Google and its YouTube property being buffered by what is now being labelled an advertising boycott, the Australian Multi-Screen Report continues to show that TV continues to offer advertisers big audiences and a safe haven for their brand messages.
What the report doesn’t highlight, but does document, is the continued drift away from live TV viewing of certain demographics and the growing amount of time spent on streaming TV services.
The amount of time kids spend watching live TV is down 14% in the past 12 months. The decrease in other demos is as follows: Teens down 10%, 18-24 down 15%, 25-34 down 15%, 35-49 down 9%, 50-64 down 2%.
Trying to track the amount of time spent on services like Stan and Netflix is a little trickier.
That viewing appears in the category “other TV screen use” which, not surprisingly, is up. Other TV screen use was up from 28 hours to 30 hours a month, a stat that may temper some of the hysteria surrounding the growth of streaming audiences.
Highlights from the report are presented below.
The Q4 (October-December) 2016 Australian Multi-Screen Report – from Regional TAM, OzTAM and Nielsen – continues to document how growing content, platform and screen choices have caused a gradual shift in the way consumers apportion their viewing across devices.
Australians are voracious consumers of broadcast TV and other video, and as of Q4 2016 had a dizzying array of options by which to do so. It was early days for many of these alternatives when the report was first published five years ago.
While there is much discussion about television’s place in today’s screen mix, several trends are clear:
• More screens. Australian homes now have an average of 6.4 screens each, the majority of which are internet capable.
• People spread their viewing. More devices create more opportunities to view – not least because any connected device can also be used like a PVR to watch catch-up TV or live-stream video.
• A little less TV. Even though people are spreading their viewing across multiple devices, TV remains by far the most-watched screen.
Across the population, viewing of broadcast TV (free-to-air and subscription channels) watched live or played back within 28 days on in-home TV sets accounts for 86.6% of video viewing across all devices.
On average Australians watch 2 hours and 39 minutes (2:39) of broadcast TV each day, or 81:18 per month.
• The TV set is not just for TV any more. Because television sets can now be used for many purposes in addition to watching TV, other TV screen use is rising, particularly in the evenings: in Q4 2016 other TV screen use was just under 31 hours per Australian per month across the day, with almost half of that in primetime.
This means 28% of the time people now spend with their TV sets goes to something other than watching live TV or playing back broadcast TV channel content within 28 days – and partially explains why Australians on average now watch 31 fewer minutes of live and playback TV per day than they did in Q4 2010.
Non-broadcast activities comprising other TV screen use include gaming; viewing TV network catch-up services; watching DVDs; playing back recorded broadcast material beyond 28 days; internet browsing; streaming music; watching video on platforms such as YouTube, Facebook or Vimeo and watching over-the-top internet-delivered video services.
• Longer tail viewing is rising. Approximately 2.5 to 3% of all broadcast TV viewing is either time-shifted between 8 and 28 days of original broadcast, or takes place on connected devices (OzTAM VPM data). This viewing is on top of OzTAM and Regional TAM Consolidated 7 viewing data.
Australians spend on average 1 hour and 35 minutes (1:35) per month watching time-shifted TV between 8 and 28 days after broadcast; 48 minutes of that are in primetime.
Australians played, on average, 223 million minutes of broadcasters’ online video content each week in the quarter. This comprised:
– 176 million minutes of catch-up (or on demand) viewing, which peaked during October with a weekly average total of 205 million minutes.
– 47 million minutes of live-streamed material, which peaked during November with a weekly average total of 58 million minutes.
The Seven Days podcast travels to the Network Ten HQ in Sydney this week to meet Studio 10 co-host Joe Hildebrand. He is joined by regular panellists from Mediaweek James Manning and Kruti Joshi. The trio discuss Em Rusciano‘s Boy George interview controversy, The Australian Grand Prix on Fox Sports and Ten, Australian Press Council’s decision over Daily Mail’s Osher Günsberg pics, 2016 Quill Awards highlights, and more.
Listen online here.
Mediaweek’s James Manning visits the husband and wife team Laura and Bruno Bouchet, who are the executive producers of WSFM’s Jonesy and Amanda and KIIS 1065’s Kyle and Jackie O show. The award-winning producers talk about living and working together, and their relationship with their star hosts. Don’t miss Laura talking about Bruno’s early morning shower routine.
Listen online here.