Monday July 24 2017
Mediaweek’s James Manning and Kruti Joshi round up the week in media news. The discussion includes Game Of Thrones, Foxtel’s Picnic At Hanging Rock sale, SBS’s midyear showcase, the return of radio hosts after the winter ratings break, BBC’s 13th Time Lord + broadcaster salaries revealed, news readership, and more.
|ABC ME||0.4%||7mate||3.4%||GEM||2.2%||ELEVEN||2.7%||Food Net||0.9%|
|ABC||Seven Affiliates||Nine Affiliates||Ten Affiliates||SBS|
|ABC||11.8%||7||16.5%||9||29.0%||10 NNSW||3.1%||SBS One||3.3%|
|ABC ME||0.8%||7mate||2.6%||GEM||3.7%||ONE||2.4%||Food Net||0.8%|
|SUNDAY METRO ALL TV|
Shares all people, 6pm-midnight, Overnight (Live and AsLive), Audience numbers FTA metro, Sub TV national
Source: OzTAM and Regional TAM 2017. The Data may not be reproduced, published or communicated (electronically or in hard copy) without the prior written consent of OzTAM
Friday Top 10
Saturday Top 10
Seven’s primary channel continues to be knocked around by Australian Ninja Warrior.
Last night Seven recorded its lowest Sunday primary share since week three this year with 17.6%.
That number came despite a compelling Melissa Doyle interview with Bernard Tomic in Miami which filled most of the first 30 minutes of Sunday Night. The episode did 792,000, which meant it was nearly 1m viewers behind the Ninja Warrior average audience. The good news for Seven is there are no more Ninja Warrior Sundays for the foreseeable future.
In fact next Sunday Seven is promising to be competitive in one of the biggest battles of the TV year, revealing it will screen the ITV/HBO doco Diana, Our Mother on July 30, up against The Block’s launch on Nine and Survivor’s launch on TEN.
Elsewhere on Seven last night Border Security did 527,000. Border Security officers managed to find a frequent visitor with 18 cartons of cigarettes in his luggage.
Seven then screened the movie Avengers: Age Of Ultron to 357,000.
After claiming the past two weeks with year-high primary and combined channel shares, Nine also revealed over the weekend it was able to claim the year for Nine News in two markets with wins in Sydney and Melbourne at 6pm.
Nine has started week 30 with a second successive Sunday share over 30%. Driving the audience to their TVs was the second of three semifinals of Australian Ninja Warrior. The show had a massive metro audience of 1.74m which is a new high for a non-sports show this year. There were over half a million watching in both Sydney and Melbourne and another 360,000 in Brisbane. The show cleaned up in the key demos and the split 25-54 was close to 50/50 men and women.
Nine’s 60 Minutes then did 1.03m, which is its second successive audience over 1m. Charles Wooley profiled Graham Richardson while there were also contributions from Peter Stefanovic and Liam Bartlett.
For some reason MasterChef continues to start at 7.30pm, giving both Seven and Nine a 30-minute head start with their premier Sunday properties – although changing a start time might not do much to dent the Ninja Warrior audience.
The first part of the two-part MasterChef grand final saw pressure like it’s never been evident before this season. Diana came through almost completely unscathed though, clearly the standout cook last night and she must be the favourite heading into tonight’s final. Ben recovered nicely after initially covering himself in ice-cream mix and later weathering scrutiny from Shannon Bennett who pushed Ben so hard Ben somehow managed to finish on time and deliver two memorable courses.
Karlie broke down under the pressure yet somehow managed a competitive main course but she slipped behind the others with her dessert. On any other episode it might have been good enough, but not for one of the final three.
The audience watching the final Sunday outing for the format this year was 953,000, which placed the show second in the timeslot and second in the key demos too.
Elsewhere on TEN Bull did 416,000, up from 380,000 last week.
Grand Designs New Zealand was just over half a million and in the top 10.
Also finding a spot in the top 10 was Poldark with 481,000, up 50,000 on a week ago. Ross deserved a special award last night for not head-butting George who was being even more annoying than usual.
The final stage of Le Tour de France started too late to impact too much on the ratings. Stage 21 had an average audience of 80,000 for its 11.30pm start.
Earlier in the night the 7.30pm Treasures Decoded doco did 212,000.
The 8.30pm You Are Here featured Warwick Thornton exploring Australians’ relationship with the Southern Cross in his doco We Don’t Need A Map to an audience of 88,000.
Michael Wilkins (pictured) has been appointed managing director, NSW. Wilkins, currently executive general manager of The Daily Telegraph and The Sunday Telegraph, will take on the additional responsibilities of NewsLocal community publishing. In his expanded role, he will lead the operations of all of News Corp Australia’s publishing assets in NSW, incorporating the Telegraphs, dailytelegraph.com.au and The Sportsman plus the 20 mastheads under the NewsLocal banner.
John McGourty has been appointed publisher, commercial and operations, NewsLocal. In this role McGourty will be responsible for driving the editorial transformation of News Corp Australia’s community publications while managing the commercial and operational areas of the NewsLocal business.
Kathy Lipari has been appointed executive editor, News 360. Lipari will lead all senior national and international correspondents as well as the additional responsibility of working with the News Corp family of companies to drive the integration of great storytelling opportunities – be it a new Foxtel drama series, a HarperCollins book, a Sundays network investigation or a Vogue or GQ activation – across all publishing assets.
He’s fronted Channel Nine’s Today for more than a decade and it seems Karl Stefanovic – Australia’s highest-paid TV host – isn’t going anywhere, reports News Corp’s Amy Harris in a Stellar magazine cover story.
He also says that despite previously hinting he had his sights on a more serious gig on 60 Minutes, he has since come full circle on his position at Today and jokes he will only leave the show “in a coffin”.
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The fallout from Nine’s Ninja Warrior success continues, with news Channel 7 has shelved badly rating TV game show Behave Yourself, reports News Corp’s Karlie Rutherford.
However, the network insists it is not done with the show, hosted by Darren McMullen.
The remaining episodes that have already been shot will be rolled out later in the year when there is less competition.
“Behave Yourself is a great format and has a wonderful group of very easy to watch guests,” a Seven spokesman said.
“We are planning on rescheduling it into a primetime, ninja-free zone later this year.”
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Channel Nine paid $5 million less for St Kilda’s notorious Gatwick Hotel than previously believed, official documents reveal, reports Domain’s Christina Zhou.
The settlement of the highly publicised sale comes as proposed plans and artist’s impressions emerge, outlining the vision for the upcoming season of The Block.
Land title documents show a company owned by the network, Micjoy, paid $10m for the rooming house at 34 Fitzroy Street in St Kilda. It was previously reported to have set producers back about $15m.
The Block’s executive producer Julian Cress said the project would be unlike anything the show had done before, because of the unique character of the Gatwick building.
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Eddie McGuire’s stunning return to the helm of The Footy Show was three years rather than three hours in the making, reports News Corp’s Fiona Byrne.
Despite claims this week McGuire’s resurrection was hastily arranged, it had been in various forms of discussion between networks and executives for years.
However, the logistics of swinging a deal to bring one of TV’s most influential figures back to the show he originally found success with were complex, especially when McGuire’s master contract was held by Foxtel and Fox Footy.
Two weeks ago, Nine insiders were aware that a major change was to be made to the show and that the McGuire deal was in play.
On Thursday, McGuire flew to Sydney to discuss his situation with Foxtel chief Peter Tonagh.
“Peter Tonagh, Patrick Delany and Brian Walsh thought it was of mutual benefit for Fox Footy for promotion and Channel Nine had spoken to them, and we thought this [the hosting opportunity] might happen,” McGuire said.
On Friday McGuire took a call from head of Channel Nine Hugh Marks around 12.30pm officially telling him the job was his, with the announcement to be made at 4pm.
McGuire’s production company McGuire Media was also brought in to co-produce the show with Channel Nine.
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The revenue of the big sports has surged over the past decade thanks to huge broadcast rights deals, reports The AFR’s John Stensholt.
The AFL’s revenue in 2006 was $215 million and last year it reached $517m. In between, the league has spent tens of millions expanding into new markets with its GWS Giants and Gold Coast Suns teams, and last year clinched a $200m deal to buy Etihad Stadium in Melbourne.
In the same time, Cricket Australia’s revenue has risen from $79m to $339m while the NRL has more than trebled its revenue to $350m. Cricket has in the past decade established the successful but costly Big Bash League, while the NRL plans to spend up to $30m annually on a new digital media and data business.
Those huge income rises have come from massive broadcast rights deals. Cricket doubled its domestic annual TV income to $100m when it clinched a deal with Network Ten and Nine Entertainment Co in 2012. The AFL’s $2.508 billion deal with Seven West Media, Foxtel and Telstra was signed in 2015, just before the NRL signed a $1.8b deal with Nine, Fox Sports and Telstra. Those deals compared with previous contracts of $1.25b and $1.2b respectively. They may represent the high water mark.
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Nine Network has emerged as the big winner from high-stakes talks between WPP’s GroupM and the three main commercial television networks over the media buying division’s annual billion-dollar advertising deals, reports The Australian’s Darren Davidson.
Nine is said to have won share from Seven with 38% of GroupM’s ad expenditure in 2017-18, up by at least one percentage point from the previous corresponding period, according to sources.
Seven tied down a 37% share, and Ten walked away with 25%, unchanged from the prior period.
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The liquidator of EON Sports Radio is investigating if the collapsed digital radio business was trading while insolvent earlier this year, reports The AFR’s John Stensholt.
EON was placed into liquidation by administrators Cor Cordis last week, after going off the air in May. The business had been struggling since late last year with staff often going without pay and entitlements.
EON was launched last year by Acquire Learning founder John Wall and music business identity Glenn Wheatley, who had formed the brand EON in the early 1980s with a traditional Melbourne FM radio station.
Acquire Learning was also placed into voluntary administration in May.
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The out-of-home advertising industry is in for a shake-up, thanks to a new startup that promises to provide transparency to advertising buyers and sellers around campaign delivery and performance, reports The AFR’s Yolanda Redrup.
Founded by former private consultant Tom Richter, Seedooh is a platform that automatically verifies the performance of out-of-home advertisements, such as billboards and screens in shopping malls and then gives an idea of how effective it was, by assessing other relevant data such as adjacent foot traffic.
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The Australian market was back just 0.1% compared to FY 2016. However, when SMI collects late digital bookings at the end of this month, ad spend will reach yet another record.
The television sector claimed the lion’s share of ad spend from media agencies in FY 2017, at $3.1b, followed by digital at $1.9b and out-of-home at $864 million. Radio followed with $580m, then newspapers (excluding digital) at $449m, magazines (excluding digital) $159m and cinema $75m.
The SMI FY 2017 data also showed the fastest-growing media sectors compared to the previous corresponding period of FY 2016. Digital programmatic exchanges recorded the biggest increase in ad spend of all sectors, jumping 67.3% to $338m, followed by social sites up 20.8% to $229m and posters/billboards up 18% to $338m. Other sectors to quickly grow ad spend in the year were sporting venues (up 12.8%), search affiliates (up 9.6%) and street furniture (up 6.1%).
“The market was stronger in the first half of the financial year, with total ad spend up 1.2% to $3.7b, but suffered in the second half due to the backdrop of huge Federal Election ad spend at the same time in 2016, which saw ad spend decline by 1.6%,” SMI AU/NZ managing director Jane Schulze said.
Foxtel executive Sharb Farjami is joining News Corp’s social media news agency Storyful as chief revenue officer, reports News Corp’s Darren Davidson.
While Farjami will no longer be content commercialisation director at Foxtel and will relocate to New York, he will remain available to advise the broadcaster as it pursues advertising opportunities.
Farjami will look at new commercial opportunities to boost revenue at Storyful, which operates as a stand alone operation that complements video offerings at News Corp’s business units and services external clients.
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Forrester joins from award-winning, independent communications agency Reborn where she managed national and international FMCG clients such as Nestle Australia, Revlon Australia, CSIRO, Metcash and COTY.
In her new role Forrester will work closely with Bauer’s sales and editorial teams on strategic, content-led creative campaigns to drive the further growth of revenue from branded content offerings.
Greenway previously led Yahoo!7’s mid-market sales team, overseeing strategic relationships with independent agencies and direct clients such as Stan, Spotify, Netflix, Foxtel, iSelect and others.
Fairfax Media’s Jessica Irvine on the dangerous hidden message in our most popular kids TV shows:
It begins with the daytime hosts of ABC Kids, an all-male, if confusingly high-pitched, couple comprising Jimmy Giggle and his sidekick Hoot the Owl. Last week they celebrated the 25-year anniversary of another iconic Aussie bros team, B1 and B2.
Perennial favourite, The Wiggles, have made significant progress with the elevation of Emma the Yellow Wiggle from her initial role as fairy No.2. I glean that real life dancer, Emma Watkins, made the decision to demarcate herself by wearing a skirt.
Sure, one is better than none. But equality it ain’t.
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Fairfax Media’s John McDuling on Foxtel:
The joint venture between two of Australia’s corporate icons – Telstra and News Corp – has dominated subscription television in this country for the past two decades, but now finds itself under attack on at least two fronts.
It is facing competition for eyeballs in the form of cheaper streaming services like Netflix, Stan (part-owned by Fairfax Media, which publishes this column) and now, Amazon Prime. It is also facing (fiercer than it is used to) competition for content.
For years Foxtel was unequivocally home to the best sports and shows from around the world.
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Cricket’s television broadcasters remain confident the Ashes and the Big Bash League will go ahead despite claims from the players union the home summer is in jeopardy, reports Fairfax Media’s Jon Pierik.
Channel Ten’s BBL boss David Barham said on Saturday night he did not think cricket’s marquee Test series and the growing cash-cow that is the men’s and women’s BBL would be cancelled because of a pay dispute between players and Cricket Australia.
Channel Nine has begun rolling out its Ashes promotional advertising, with Michael Slater having narrated an extended promotion before Thursday night’s women’s World Cup semifinal.
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• Singles: Jessica Mauboy big mover as Vance Joy re-enters chart
• Albums: Meg Mac debuts #2, fails to topple Ed Sheeran from top spot
Niall Horan has backed off from his assault on top spot where “Despacito” is again reigning supreme after 10 weeks at #1. Horan’s “Slow Hands” slides from #2 to #6.
Only one change in the top 10 with Charlie Puth‘s “Attention” up from #11 to #10 for a new peak after 13 weeks on the chart.
Jessica’s Mauboy‘s “Fallin'” just missed the top 10, climbing from #25 to #11 in its fifth week.
Just two new singles have cracked the top 50 on debut:
#23 Selena Gomez gives good lip in the accompanying video for “Fetish” featuring Gucci Mane.
#31 Vance Joy with “Lay It On Me”, which premiered on triple j earlier this month. The song is Joy’s first new material since his 2014 debut album “Dream Your Life Away”.
Meg Mac nearly cracked the top spot on debut with “Low Blows” charting at #2. Standing in her way of course was Ed Sheeran on top again. “Low Blows” is Mac’s debut album, coming three years after debut EP.
The Baby Driver soundtrack crashed into the top 10 at #5 after debuting at #47 last week.
Also new to the top 10 this week was the “Punk Goes Pop Vol 7” compilation, new at #10. The album features Gympie’s The Amity Affliction with a version of “Can’t Feel My Face”.
Six other albums debuted in the top 50:
#22 The Vamps with “Night & Day”, the third album from the British rockers
#29 Alpha Wolf with “Mona”, the debut album from Melbourne metalcore band
#36 The Kite String Tangle with a self-titled debut from Brisbane-based alternative electronic artist and producer Danny Harley
#37 Oh Wonder with “Ultralife”, the second album from the British alt-pop duo
#46 Planetshakers with “Legacy, Pt. 2: Passion”. The Australian Christian worship band used to feature Guy Sebastian on vocals.
#49 Mura Masa with a self-titled debut from British DJ and producer Alex Crossan
On Friday afternoon, news first broke that Eddie McGuire would be returning to host Nine’s AFL Footy Show, replacing Craig Hutchison.
The story dominated Melbourne’s airwaves for the remainder of Friday and then again for much of the weekend.
Mediaweek spoke with McGuire at Foxtel in Sydney last Thursday and he told us he had been meeting with Peter Tonagh and senior management about Fox Footy.
What later became apparent was that Foxtel said it would be good for McGuire to return to the weekly sports show. As McGuire later indicated on Fox Footy on Friday night, he might be taking along some of the other Fox Footy talent with him. McGuire Media will also be producing the show from now on for Nine.
That is not the only deal Fox Footy has done to secure a presence on FTA. Seven was running a promo on Friday night showing it had done a deal with Fox Footy for The Front Bar, the sports show that was one of the reasons Nine has acted to reboot its Footy Show. The promo featured Fox Footy’s Mike Sheahan and Jonathan Brown in a secret meeting with The Front Bar’s Sam Pang.
McGuire, who hosted the program from its inception in 1994 until 2005, said: “The AFL Footy Show and Thursday nights on Nine have been such a big part of my life. I’m so pleased and excited to be given this opportunity to return to the main game, primetime television, and to reach everyone who loves footy as much as I do. I have had many roles over the years but my time on The Footy Show has always been the most significant for me.
“This show is such a vital part of the passion that AFL fans enjoy. As sport and television continue to change I intend to be a part of the next wave. Now in its 24th year, I look forward to how the program will evolve and be ready for the next 20 years.”
Nine CEO Hugh Marks said of the move: “The AFL Footy Show is such an important part of our network. I couldn’t wish for a better partner to work with as we evolve the show for the fans in the modern era of football.”
The Footy Show will take a two-week break, before returning with Eddie as host on Thursday August 10.
Craig Hutchison said, “It’s been a great honour and privilege to host one of Australia’s iconic TV shows. As a businessman, I fully understand and support the opportunity to bring back Eddie. He’s the original host and the best host on Australian television.
“I can’t speak highly enough of the producers and the people I work with, and I’ll be enthusiastically supporting The Footy Show and all involved in future.”
Hutchison remains as host of Footy Classified (Monday nights on Nine) and will continue the program’s tradition of breaking the important post-round stories and dissecting the news of the day in AFL.
Fox Sports News, Australia’s only 24/7 sports news channel, has unveiled its new programming lineup as it commences broadcasting from its new Macquarie Park studio located within Australian News Channel HQ in Sydney.
New to the programming schedule are live programs including Sports First, Sports Nation, SportsDay, Fox Feed, SportsNight, Extra Time, Sports Saturday, Sports Sunday, Full Time and Gameday Live, along with Fox Sports News regulars Bill & Boz, NRL Tonight and AFL Tonight.
Anchoring the channel’s live sports news coverage across the schedule is a lineup of leading sports journalists including Bill Woods, Abbey Gelmi, Jim Callinan, Matt Suleau, Katherine Loughnan, Greg Thomson, Megan Barnard, Zac Bailey, Louise Ransome, Glen Lauder and Tom Wilson.
From the Fox Sports News studios in Melbourne, sports reporters Neroli Meadows, Julian de Stoop, Ryan Van Haalen and Drew Jones will bring viewers the latest.
From its new Macquarie Park studio, Fox Sports News also began airing its live content today across the Sky News channels and its out-of-home platforms, including international news service Australia Channel.
Fox Sports News continues to be the main video provider for the News Corp mastheads including The Daily Telegraph, Herald Sun and The Courier Mail, news.com.au and foxsports.com.au
A fast-paced snapshot of the latest sports news, social media picks and topics, back pages, weather and what’s trending on the Fox Sports News website to start your day.
The Fox Sports News team discusses the day ahead and reflects on the winners and losers from the past 24 hours.
A wrap of the day in sport featuring highlights, guests and analysis.
A look back at the sports day that was and a comprehensive preview of the next 24 hours including a look at tomorrow’s sporting headlines.
The essential wrap of the day for sports fans featuring match highlights, reaction and analysis.
• Wrigley’s EXTRA™, Underworks, REST Industry Super, Hyundai and Harvey Norman join the new season
The television, online and social media phenomenon that is The Bachelor Australia returns to screens on Wednesday with new and returning sponsors.
Network Ten and Multi Channel Network (“MCN”) have announced that Wrigley’s EXTRA™, Underworks, REST Industry Super, Hyundai and Harvey Norman are on board.
The Bachelor Australia season five starts 7.30pm on Wednesday July 26 with Matty J making his TV return, continuing his quest to find true love among 22 of Australia’s most glamorous and eligible bachelorettes.
Network Ten executive general manager, revenue and client partnerships Rod Prosser said: “The Bachelor Australia is a pop culture sensation that gives our commercial partners innovative and powerful activations to captivate viewers across all platforms.
“Once again, sponsorship interest has been extremely high. With drama, adventure and love at the heart of the show, The Bachelor Australia offers a unique format for innovative and integrated content-led sponsorships. Our dynamic packages also extend across digital and social media channels, with exclusive content set to further excite and engage fans online.
“Matty J won over audiences on The Bachelorette Australia last year and we look forward to the show again dominating social media and water cooler conversations whenever it is on air,” he said.
“This year anticipation on social media has already reached fever pitch, with the organic reach of the show’s date announcement on Facebook up 540% compared with 2016.”
MCN content and brand partnerships director Tania Jones said: “The Bachelor Australia continues to capture the hearts and minds of audiences, and we’re excited to have the support of brands who are equally passionate about this show.
“Shows like The Bachelor Australia, which resonate so strongly with audiences, demonstrate the enduring power of television formats. This year’s diverse group of brands are working closely with Network Ten and MCN to create highly compelling, integrated multiscreen campaigns that will extend the appeal of the television content and strongly engage viewers across all platforms.”
Andrew Mercado and James Manning return to talk TV. Subjects this week include Australian Ninja Warrior, return of Game of Thrones, Yummy Mummies, Joanna Lumley’s India, Common Sense, The Handmaid’s Tale, Studio 10, Taboo, Friends From College and much more including a newspaper TV column Andrew didn’t appreciate!