Live Nation Australia has announced a major strategic partnership with Telstra, Australia’s largest telecommunications company.
The multiyear partnership goes beyond the traditional music sponsorship and delivers a program of activity against an “always-on” strategic approach, which is a first for both Live Nation Australia and Telstra.
Telstra customers, via the Telstra Thanks loyalty program, will gain access to a range of Live Nation benefits, including a first to market 48-hour priority exclusive pre-sale ticket access to all Live Nation music tours, Money Can’t Buy experiences, VIP packages, exclusive content and merchandise, all aimed at improving the fan experience.
Michael Coppel, president and CEO of Live Nation Australia and New Zealand, said: “We welcome Telstra to our family of brand partners. We only partner with the best brands available and Telstra with its Thanks loyalty program is undoubtedly the industry leader in Australia when it comes to rewarding customers through music experiences.”
Telstra joins National Australia Bank, Qantas, Europcar, NSW Health, Spark (NZ), plus international partners American Express and Hilton Hotels and Resorts as current Live Nation Australia brand partners.
The partnership was brokered by Sydney-based entertainment partnerships agency, mixitup Australia, a Live Nation Australia joint-venture company.
Source: Live Nation