Nearly 40% of the Australian population uses Instagram. The social media platform, which is owned by Facebook, revealed that it has clocked up nine million monthly active users in Australia.
Will Easton, Facebook managing director Australia and New Zealand, said: “Instagram is a place where both individuals and businesses come together, promoting self-expression as well as inspiring everyday people to turn their passions into professions. Instagram is making it easier than ever before for people to connect with others via the platform, therefore meaning that local Australian businesses can become part of a fast-growing global community, reaching potential new customers all over the world.”
To celebrate the milestone, the platform will be showcasing nine Australian-based community members who are making an impact on the world, promoting self-expression and body positivity, and building global communities through Instagram.
The nine Australian Instagrammers taking part are @ThePlateProject, @LazyGirlFit, @djtigerlily, @polkadotpassport, @thedesignfiles, @leandramcohen, @browncardigan, @bhofficial and @mondayswimwear.