Bauer Media and the Victoria Racing Club (VRC) have signed a two-year magazine media partnership for the Melbourne Cup Carnival.
Bauer will bring all the highlights of the Melbourne Cup Carnival experience to fashion and luxury audiences across Elle Australia, Gourmet Traveller, Cosmopolitan and The Australian Women’s Weekly.
Situated inside the Birdcage enclosure at Flemington on AAMI Victoria Derby, Emirates Melbourne Cup and Kennedy Oaks days, a purpose-built Elle pod will deliver live updates and commentary from Elle’s on-the-ground editorial team on the best fashion, beauty and celebrity news across the three days.
A Cosmopolitan “Glam Pit” will offer racegoers in The Park, a free precinct for all Melbourne Cup Carnival ticket holders, complimentary beauty touch-ups, live Cosmo experiences and social media photo opportunities.
Fiorella Di Santo, Bauer Media’s director of sales, said: “We’re delighted to be partnering with the Victoria Racing Club to grow event participation and engagement by sharing the excitement, fashion and celebrity of Australia’s biggest racing carnival with our audiences.”