The Audited Media Association of Australia (AMAA) has released the audited numbers of circulations for newspapers and magazines this week.
While there are still over 200 magazines being audited, most of them are CAB audits for controlled circulation and free titles.
The list of paid-for consumer magazines has dropped to just 18.
We publish that list below.
The major magazine publishers, including nextmedia, Pacific Magazines, NewsLifeMedia and Bauer Media, are now relying on the estimated readership numbers of their titles to attract investment from advertisers.
The new Mediaweek magazine has the complete readership figures for all these titles from both emma and Roy Morgan. Media agencies use data from both surveys when making buying decisions.
The AMAA chief executive Josanne Ryan spoke to Mediaweek on Sky News Business this week about the changes and the implications for publishers who no longer have audited titles. The program will be repeated on Sunday on Sky News Business, channel 602 on Foxtel.
In a report to members this week, Ryan said:
Our Media Trust Study 2016 showed that auditing of print circulation almost doubles the brand trust factor raising it from 4 up to 7 out of 10 on the trust scale.
Our most recent industry survey, to be released shortly, shows that with regard to ad trading, 87% agree that Trust = Money.
So, a high trust level in a brand or title is a driver of ad revenue. The AMAA audit cost is a very small investment for the trust and assurance the verified data provides clients and agencies.
Over recent weeks the AMAA has engaged with media agencies and major clients to gather feedback on the departure of the large magazine publishers from the ABC circulation audit.