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Adshel in October: New screens, new clients

More to come with advertisers offered relevance at even greater scale

Adshel adds 110 new digital screens

Adshel has further expanded its digital street furniture network in Australia and switched on an additional 110 digital screens nationally, enhancing its extensive network, which includes more than 535 roadside and rail digital screens.

Following the roll-out of Adshel Live phase two in New Zealand in July this year, this Australian expansion will bring the total number of digital screens across its trans-Tasman network to 665 screens – a total which is set to rise in 2017, as Adshel Live continues to deliver contextual relevance at scale.

Featuring state of the art technology with advanced HD screens – the biggest digital street furniture screens in Australia at 86 inches – Adshel’s digital street furniture network continues to attract clients across the country.

Adshel’s chief executive Rob Atkinson said: “Adshel Live has proven to be a great success for us, delivering engaging campaigns with true broadcast scale for our advertisers. This latest expansion will mean we can offer new ways to buy, with even greater reach. More screens equal better coverage, across a wider audience. But more than simply offering reach, the key is that Adshel’s digital network is able to offer advertisers unrivalled flexibility at scale, with the capabilities to smartly target audiences and respond to business needs instantaneously. This is what we call relevance at scale”.

Adshel CEO Rob Atkinson

Adshel CEO Rob Atkinson

Campaign: Adshel adds flavour to Peters Ice Cream

Peters Ice Cream engaged Adshel this month to deliver a bright and punchy, immersive outdoor campaign to promote the launch of their frozen treats brand Proud & Punch.

Featuring bold and colourful creative, the Adshel campaign is designed to accentuate the freshness of this latest range from Peters – which is all about real flavours that pack a punch. The treats, made with fresh ingredients, include a delicious selection of frozen yoghurts and juice pops, with fun new flavours for summer such as It takes two to mango – a Greek-style frozen yoghurt with the tang of Australian blood orange and mango, and Turn up the beet – refreshing juice pops packed full of homegrown Granny Smith apples, beetroots, juicy carrots and ginger.

The creative bus shelter installations – located at Ryde and Newtown in Sydney, St Kilda in Melbourne and Ann Street in Brisbane – reflect the Proud & Punch brand. Each features a vertical garden display integrated into the panel, along with vibrant decals and a full wrap showcasing the hand-drawn illustrations of the brand creative with tropical garden and Australian birdlife motifs.

Targeting a wide cross-section of audiences, the eye-catching bus shelter installations are supported by a national street furniture campaign, to extend the reach and deliver greater campaign effectiveness.

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