News Corp Australia’s in-house content agency Suddenly is collaborating with Foxtel to produce a travel series working in partnership with Imagine Cruising.
The new six-part travel series, Imagine This, will premiere on Lifestyle Channel on September 15 at 5pm.
News Corp Australia executive director of content marketing Simon Smith said: “We are delighted to partner with Imagine Cruising for the exciting new series Imagine This. Imagine Cruising is seen as an innovator in its industry with a focus on bringing value to customers, so it’s not surprising it quickly saw the opportunity to own its own show rather than sponsor someone else’s.
“We launched Suddenly only four months ago to help brands tell their stories in a genuine and authentic way with a full service, strategy to fulfilment, content offering. Delivering this new travel series for Imagine Cruising is a great showcase of what our business can create for brands. It is also the first collaboration of its kind between News Corp Australia and Foxtel.”
Deborah Hutton will host Imagine This. She will be joined on the couch by a cast of experienced fellow travellers, who will give their expert advice on how to get the most out of any cruising travel itinerary. In every episode Lochie Daddo will deliver travel experiences and exclusive offers from the “Deals desk”.
Suddenly, launched at News Corp Australia’s Come Together News Futures events in May, is a content agency, delivering content for brands across their owned channels.